The Treatment release Let It Begin video

The Treatment have released a video for their track Let It Begin with TeamRock.

It’s lifted from the UK outfit’s upcoming album Generation Me – out on March 18 via Frontiers Music SRL. It’ll be the group’s first record with frontman Mitchel Emms and guitarist Tao Grey.

They’ve also announced a UK tour, plus dates in Italy and Denmark later this year. The Amorettes will be special guests on all UK shows.

Grey tells TeamRock: “We can’t tell you how excited we are to finally unleash Generation Me on the rock community.

“We feel that this is by far our strongest album, and we are absolutely stoked about playing these songs live on our upcoming UK tour in April and May.”

Generation Me is the follow up to 2014’s Running With The Dogs and was produced by Laurie Mansworth.

The lineup is completed by guitarist Tagore Grey, drummer Dhani Mansworth and bassist Rick ‘Swoggle’ Newman.

The Treatment 2016 tour dates

Apr 23: Trezzo Frontiers Rock Festival, Italy
Apr 27: Norwich Waterfront, UK
Apr 29: Birmingham The Oobleck, UK
Apr 30: Cardiff Clwb Ifor Bach, UK
May 01: Sheffield Corporation, UK
May 02: Oxford O2 Academy 2, UK
May 04: Portsmouth Wedgewood Rooms, UK
May 05: Leeds The Key Club, UK
May 06: Wolverhampton Slade Rooms, UK
May 07: Stoke-On-Trent The Sugarmill, UK
May 09: Newcastle O2 Academy 2, UK
May 10: Glasgow Stereo, UK
May 11: Manchester Satan’s Hollow, UK
May 12: Nottingham Rescue Rooms, UK
May 13: London O2 Academy Islington, UK
May 14: Copenhagen Nordic Noise Festival, Denmark

The Treatment Generation Me tracklist

  1. Let It Begin
  2. The Devil
  3. Tell Us The Truth
  4. Generation Me
  5. Backseat Heartbeat
  6. Cry Tough
  7. We Are Beautiful
  8. I Know She Knows
  9. Bloodsucker
  10. Better Think Again
  11. Light The Sun
Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, the Sunday Mirror, Daily Record and The Herald newspapers, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.