Mew release promo for 85 Videos

A still from the video
A still from the video

Mew have released a promo for their new track 85 Videos.

It will feature on the Danish outfit’s upcoming seventh album Visuals, which is out on April 28 via Play It Again Sam.

It’s Mew’s first studio material since 2015’s +-.

The video was directed by lead vocalist Jonas Bjerre, who explains the process behind the promo.

He says: “I’ve been working a lot with kaleidoscopes lately. You have an image, or a sequence of images, and you snip out an angle, mirror it, and repeat it in a 360-degree angle. It’s a beautiful thing, because almost no matter the state of the original image, it ends up a beautiful symmetrical, indefinable something.

“A picture of your messy desk turns into a strange flower. I like that you can’t really envision what it will look like until you see it. I think our music is a bit like that too, even as we’re working on it.”

He continues: “I made a bunch of sequences, and crafted them into these ever-changing ‘faces’ that I then video-projected on to our actual faces. It’s like wearing a mask made out of photons.

“You can say a lot of philosophical stuff about masks – but don’t worry, I’m not going to. Hope you enjoy the video.”

Mew will head out on a European tour from next week. Visuals is now available for pre-order.

The Visuals cover

The Visuals cover

Mew Visuals tracklist

  1. Nothingness And No Regrets
  2. The Wake Of Your Life
  3. Candy Pieces All Smeared Out
  4. In A Better Place
  5. Ay Ay Ay
  6. Learn Our Crystals
  7. Twist Quest
  8. Shoulders
  9. 85 Videos
  10. Zanzibar
  11. Carry Me To Safety

Mew 2017 European tour dates

Feb 25: Paris Point Ephemere, France
May 17: Amsterdam Paradiso, Netherlands
May 19: Paris Point Ephemere, France
May 20: Antwerp Trix, Belgium
May 21: Bristol Trinity, UK
May 22: Manchester O2 Ritz, UK
May 23: London’s Shepherd’s Bush Empire, UK
May 25: Cologne Luxor, Germany
May 26: Hamburg Knust, Germany

Mew ask fans to help pick setlist for London gigs

Scott Munro
Louder e-commerce editor

Scott has spent more than 30 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott maintains Louder’s buyer’s guides, scouts out the best deals for music fans and reviews headphones, speakers, books and more. He's written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog and has previous written for publications including IGN, the Sunday Mirror, Daily Record and The Herald, covering everything from daily news and weekly features, to video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.