Marshall Amplification turn it up to 11 with launch of 3 new craft beers

Marshall Amplification have collaborated with William Bros. Brewing Co. to launch a new series of signature craft beers.

The range was launched at a special event at the Drygate Brewery in Glasgow this week and featured performances from Marshall Records’ King Creature and The Darkness.

The range of beers brewed in Alloa, Scotland, begins with the canned Amped Up lager at 4.6% which is made with “four hops, tuned for maximum refreshment with citrus riffs and a fresh, zesty aroma.”

The lager is followed by two bottled beers – The Full Stack IPA and Jim’s Treble. The Full Stack is described as “powerful as a Marshall stack, a fruity 6.8% double IPA that has light caramel notes.”

Jim’s Treble is bottled at 8.6% and is a triple blonde bitter “with as much character and inspiration as the iconic Jim Marshall.”

A statement on the William Bros. Brewing Co’s website (opens in new tab) reads: “Marshall Amplification (opens in new tab) changed the world in 1962 by creating an amplifier that enabled guitarists to take centre stage with more volume and attitude than ever before.

“Since then some the most celebrated musicians in history including Jimi Hendrix, The Who, Paul Weller, Guns N’ Roses and Cream have used their amplifiers across stages worldwide, putting their blood, sweat and tears into entertaining audiences. 

“We recently had the privilege to collaborate with them on creating three craft beers designed especially to be enjoyed with music. Whether you are at gig, rocking out, or just enjoying a great album with friends.”

The three new beers will be available later this year.

Scott Munro
Louder e-commerce editor

Scott has spent more than 30 years in newspapers and magazines as an editor, production editor, sub-editor, designer, writer and reviewer. After initially joining our news desk in the summer of 2014, he moved to the e-commerce team full-time in 2020. He maintains Louder’s buyer’s guides, scouts out the best deals for music fans and reviews headphones, speakers, books and more. He's written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog and has previous written for publications including IGN, the Sunday Mirror, Daily Record and The Herald covering everything from daily news and weekly features, to video games, travel and whisky. Scott grew up listening to rock and prog, cutting his teeth on bands such as Marillion and Magnum before his focus shifted to alternative and post-punk in the late 80s. His favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Ned's Atomic Dustbin and Drab Majesty, but he also still has a deep love of Rush.