Bon Jovi explain This House Is Not For Sale video

A clip from the behind-the-scenes video shoot
A clip from the behind-the-scenes video shoot

Bon Jovi have released a behind-the-scenes clip showing the work that went into making the video for their latest track This House Is Not For Sale.

They issued the promo earlier this month, with the track lifted from their upcoming 14th album of the same name. It’s scheduled to launch on October 21 via Island Records.

Explaining the house with roots theme in the video, mainman Jon Bon Jovi says: “ I came upon a photograph and it was a big old mansion of a house and the bottom half of it was the roots of a tree.

“It hit me like a ton of bricks because I said, ‘That’s everything I’m about right now.’ This picture tells the story – and the story should be a song.

“We’ve been through a lot in the last three years and that emotional roller coaster that I was on – well, pain brings out great songs. It really just sets up who we are and where we’re at in our careers.”

Keyboardist David Bryan adds: “This great image about the house, this big tree and roots – it’s all about where as a band we’ve been together and formed our roots in this world – and it’s not for sale.”

A final tracklist for This House Is Not For Sale will be revealed in due course.

Last week, the band’s former guitarist Richie Sambora and his partner Orianthi congratulated Bon Jovi on the single via a Twitter video. Bon Jovi responded: “Thanks Richie and Orianthi. Look forward to hearing your record too. All the best, JBJ.”

The This House Is Not For Sale cover

The This House Is Not For Sale cover

Jon Bon Jovi joins wedding band

Scott Munro
Louder e-commerce editor

Scott has spent more than 30 years in newspapers and magazines as an editor, production editor, sub-editor, designer, writer and reviewer. After initially joining our news desk in the summer of 2014, he moved to the e-commerce team full-time in 2020. He maintains Louder’s buyer’s guides, scouts out the best deals for music fans and reviews headphones, speakers, books and more. He's written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog and has previous written for publications including IGN, the Sunday Mirror, Daily Record and The Herald covering everything from daily news and weekly features, to video games, travel and whisky. Scott grew up listening to rock and prog, cutting his teeth on bands such as Marillion and Magnum before his focus shifted to alternative and post-punk in the late 80s. His favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Ned's Atomic Dustbin and Drab Majesty, but he also still has a deep love of Rush.