I’m on a self-imposed bottle-buying ban, but I just can’t resist this Cyber Monday Wild Turkey deal

Cyber Monday Wild Turkey 101
(Image credit: Future)

The Cyber Monday alcohol deals are continuing to filter through and amid all the noise of popping corks my eyes were drawn to an awesome deal on the ever-dependable Wild Turkey 101 bourbon.

Sure, I generally prefer my alcohol more single malt-shaped, but I do love bourbon and have been buying and trying the stuff for years. Premium bourbons are expensive in the UK so they're only an occasional purchase for me - but one bottle I always have around is the Wild Turkey 101 - and it’s on sale on Amazon for Cyber Monday with 40% off. It’s down from £41.34 to just £24.98 - which is an absolute steal, and my whisky-soaked brain is telling me: "Mate, forget about your self-imposed bottle buying ban. Just buy two. Go on!"

Wild Turkey 101: Was £41.34 to just £24.98

Wild Turkey 101: Was £41.34 to just £24.98
One of my go-to bourbons, the Wild Turkey 101, has had its price cut by the team at Amazon HQ, making this an insta-buy for me - even though I swore I'd buy no more booze before Christmas. It's a belter on its own or slurped in a cocktail. Go get one... or two!

So what is it about Wild Turkey 101 that gets me frantically scrambling for my wallet when I should be working? Aside from this ridiculously cheap price, what I've always loved about the 101 is that it's bottled at a higher strength than many bourbons on the UK market. Forget about the 40% ABV - the Wild Turkey 101 weighs in at a hearty 50.5% ABV. More alcohol means more flavour - and at this strength it's a more versatile pour.

Why? Well, this is great neat, but a few drops of water brings out the fruity, vanilla and caramel notes even more. And while I wouldn't normally advocate such practices with a good bottle of older single malt (hello Brora) I have no hesitation dropping a large chunk of ice into a tumbler of this stuff. It works a treat on a warm summer day (remember those?). It also works wonders in cocktails thanks to its robust flavour, with that hefty ABV able to carry the bourbon through whatever else you have in the cocktail shaker.

If you're a spirits fan but have never tried the Wild Turkey 101, I really do recommend it. There's a lot to love - especially at this price.

Don't forget to check out our Cyber Monday music deals page for loads more of our favourite discounts.

Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, the Sunday Mirror, Daily Record and The Herald newspapers, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.