Disturbed's new AI-generated video for Bad Man is so striking it'll suck you straight into the screen

Disturbed
(Image credit: Press)

Disturbed have shared their video for new single Bad Man, lifted from their eighth studio album Divisive, which is released today (November 18).

Directed by Tristan Holmes, Bad Man was crafted through the process of stitching together 10,000 frames of AI-generated imagery via Midjourney AI. Overall, it took around a month for all of the images to be generated and linked together, which were created via individual prompts entered manually onto the AI programme.

The end result is immensely striking, featuring politicians (such as an AI-generated Donald Trump, or at least, someone who looks very much like him) surrounded by lightning bolts, before new scenes of a dystopian, conflict-stricken world appear to spur on an un-nerving and entirely consuming atmosphere. Each gnarly frame is supported by Disturbed's ferocious instrumentation, which is propelled by a sharp-edged, stabbing guitar riff and crashing percussion.

The David Draiman-fronted Chicago metallers aren't the only metal band to adopt AI technology for their music videos. In fact, Meshuggah recently teamed up with visual artist Wizardhead to create an AI-generated visual for their new 10-minute track They Move Below.

Metal and rock fans have also been jumping on the AI trend, and have been creating their own videos to pre-existing hits. For example, there was the nightmare-inducing visual for Slipknot's Psychosocial, produced by AI-systems analysing the song's lyrics, and also the otherworldly, surreal creation for Soundgarden's Black Hole Sun.

Disturbed's new album Divisive was described by Metal Hammer as reassertion of their "claim to the modern metal throne" that "will surely delight their existing fans, while picking up a few more along the way." According to Draiman, it was inspired by both “partisan tribal warfare” and the corrosive effects of society growing “addicted to outrage.”

Watch the video for Bad Man below:

Liz works on keeping the Louder sites up to date with the latest news from the world of rock and metal. Prior to joining Louder as a full time staff writer, she completed a Diploma with the National Council for the Training of Journalists and received a First Class Honours Degree in Popular Music Journalism. She enjoys writing about anything from neo-glam rock to stoner, doom and progressive metal, and loves celebrating women in music. '10 bands that rip off Black Sabbath but get away with it' is her favourite article she's written with Louder so far. When not writing, Liz enjoys various creative endeavours such as graphic design, as well as reading about rock’n’roll history, art and magic.