1. Quick links
2. Editor's pick
3. FAQ
4. How to prepare
5. How we choose
6. Why trust us
7. Last year's highlights
While the Louder team enjoy bringing you all the latest tech, headphones, speakers and turntable deals, we also love picking out a great Black Friday alcohol deal and pointing you in its direction. Yes, we're still some way from seeing the big deals start to pop, but were here to help prepare you in advance for the sales where we can expect to see chunks of change lopped off whisky, gin, bourbon, beer, tequila, wine and more.
But before we give you all the information you need ahead of the Black Friday alcohol deals, here's a bit of background info about the day itself. Black Friday kicks off annually the day after Thanksgiving and it's a time when online retailers and stores cut their prices. Not only is it the perfect time to grab a bottle or two for less ahead of the festive season, but it's an ideal opportunity to save a fistful of cash on that special bottle you've been holding off buying.
But while we’re waiting for the bargains to pour in, we’ve noticed that Amazon are currently selling the much-loved Lagavulin 16 with 14% off, taking it down from £76.50 to £65.80. This is a good price for this Islay single malt and takes the cost a bit closer to its price a few years ago before distillery owners Diageo cranked the price way up.
Keep this page bookmarked because we'll be highlighting all the best Black Friday alcohol deals leading up to the main event and right through the big sales weekend in November.
Quick links
UK
- Amazon | Pour yourself a great deal on alcohol
- The Whisky Exchange: Everyday drinkers to rare bottles
- Waitrose | Wine, spirits, beer, fizz and more
- John Lewis | Gin, whisky, wine and more
- Firebox | From Jaffa Cake gin to spiced rum and more
- BrewDog | Pop open cold one from a huge range of craft beers
- PerfectDraft | Beer Hawk's changed its name - buy kegs
- Sainsbury's | Get stocked up on your favourite alcohol
- Morrison's | Get the party started
- Tesco | Big deals on spirits and more
- Flavourly | Craft beer delivered to your door
- Drinkwell | Low-carb ales, cider and beer
US
- BrewDog US | Craft beers and great deals
- Drizly | Spirits, beer and wine delivered to you door
Editor's picks
Although the Black Friday alcohol deals haven't started yet, you can still pick up a bottle or two right now for some very good prices. I've picked out three deals that are currently running that I think are well worth your time.
FAQ
When do the Black Friday alcohol deals start?
Black Friday takes place the day after Thanksgiving and that means this year it'll take place on November 24. That's the day when you can expect to see the majority of Black Friday alcohol deals begin to pour in. That said, we've been covering Black Friday for several years and we expect to see more deals come in way before the 24th.
We'll be hand-picking all the best Black Friday alcohol deals on this page and expect the deals to continue right the way through the Black Friday weekend and into Cyber Monday on November 27.
What alcohol deals will I expect to see?
We're still waiting for the Black Friday alcohol deals to come in, but after covering Black Friday for a number of years, we have a pretty good idea about what we're likely to see. We expect price cuts on alcohol from all over the world including Lagavulin, Talisker, Clynelish, Bunnahbhain, Jura, Deanston, Johnnie Walker, Hinch, Green Spot, Woodford, Jack Daniel's, Wild Turkey, Kraken, El Dorado, Dead Man's Fingers, Hendrick's, Gordon's and more.
BrewDog usually have offers on beer at the end of November on both sides of the Atlantic, while whisky lovers should keep their eye on The Whisky Exchange because they always have a special Black Friday bottle that usually goes on sale at 6am BST on Black Friday itself. It's always kept under wraps until it's available to buy and all of them so far have been excellent drams. Well worth getting up early for.
How to prepare
In the weeks leading up to the big Black Friday alcohol deals dropping, a bit of forward planning can go a long way to help you secure a great deal. Here's a few tips.
1. Make a list: I'll be buying a few bottles around the Black Friday sales, so I've already started a list of stuff that I want to see reduced in price. Several online alcohol retailers let you create a wish list and I've always used this to mark bottles I'd like to get at some point in the future. Given batch releases and single casks, not everything will still be available in a few months time, but with my Black Friday list, I've decided to keep a more general selection to see if prices drop. It's also a great way to instantly see how much you could save.
2. Set a budget: Despite the instinct to instantly add a bottle or two to your shopping basket, it's worth holding back to make sure that whatever you buy is within your budget. I find that with so many products available at reduced prices on Black Friday, it can be easy to lose track. I tend to put a small amount of money aside in the months leading up to the sales and when they arrive, I know exactly how much I can afford to spend. This also focuses my buying decisions and makes the whole experience easier to manage. Also check the shipping costs involved.
3. Shop around: At the top of this page, you'll find a number of quick links that take you straight to an online retailer. No matter what you're buying, some sites will have better prices, so it's worthwhile exploring a variety of sites before spending your cash. We'll also be posting the best deals right here so you don't miss a beat on Black Friday.
How we choose products
The Louder team will always bring you bargains we think are worth your time and we won't be punting any old bottle your way. We know the good quality alcohol products from the not to good and our eyes are always on products that excite us - and bottles we think will excite you too.
Why you can trust us
The staff involved in this guide to the best Black Friday alcohol deals are enthusiastic about the taste and smell of spirits, beer and wine, and have years of experience through attending whisky festivals, private tastings and club events. We've also made YouTube appearances on the subject of alcohol and regularly take part in alcohol-based podcasts.
We'll give you good advice and great deals on products we'll be buying ourselves and avoiding run-of-the-mill stuff that won't give you proper bang for your buck.
Last year's highlights
More Black Friday content
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- Black Friday headphones deals: What to expect this Black Friday
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