Iron Maiden join forces with Help For Heroes for Light Brigade ale

Bruce Dickinson with the Light Brigade ale
Bruce Dickinson with the Light Brigade ale

Iron Maiden have announced that they’ve teamed up once again with Robinsons Brewery – this time for Light Brigade ale.

It’s described as a “unique golden English ale” and comes in at 4.1% ABV. It’s been created to support UK charity Help For Heroes, which provides recovery and support for the Armed Forces community whose lives are affected by their service.

Six pence from every pint and 5p from every bottle sold will be donated to the charity.

Maiden’s Bruce Dickinson worked once again with Robinsons head brewer Martyn Weeks for the new product, with the frontman saying: “We are very proud to have been asked to get involved.

“I have been an instructor on several of British Airways’ flight simulator Flying Heroes days for Help For Heroes veterans, so I know the charity and the work that they do well.

Light Brigade is our interpretation of a golden ale that maintains the elements of strength and character that are the essence of Trooper but at a more sessionable level. In fact, the two beers complement each other very well.”

Weeks adds: “Bruce and I were recently invited to visit Help For Heroes in Wiltshire, where we had a tour of the incredible recovery facilities there and met some of the veterans.

“We were both hugely impressed with the work they are doing and launching a new beer in support of this charity is, we believe, a great way to raise money and awareness for this very worthy cause. Robinsons will also be supporting the charity through fundraising in our pub estate.”

Help For Heroes director of marketing and fundraising Beth Miles says the charity are thrilled that Light Brigade has been brewed for for them.

She adds: “We are sure that Light Brigade will have a very popular appeal and raise significant funds, enabling Help For Heroes to empower more veterans to reach their potential and regain their purpose.

“This is the beginning of a partnership which we hope will see Trooper fans and Robinsons customers join The Force For Good campaign to support the thousands whose lives have been affected by their service.”

Light Brigade is now available to pre-order through the Robinsons Brewery website for delivery from February 1. It will be available from supermarkets and selected pubs from February 19.

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Scott Munro
Louder e-commerce editor

Scott has spent more than 30 years in newspapers and magazines as an editor, production editor, sub-editor, designer, writer and reviewer. After initially joining our news desk in the summer of 2014, he moved to the e-commerce team full-time in 2020. He maintains Louder’s buyer’s guides, scouts out the best deals for music fans and reviews headphones, speakers, books and more. He's written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog and has previous written for publications including IGN, the Sunday Mirror, Daily Record and The Herald covering everything from daily news and weekly features, to video games, travel and whisky. Scott grew up listening to rock and prog, cutting his teeth on bands such as Marillion and Magnum before his focus shifted to alternative and post-punk in the late 80s. His favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Ned's Atomic Dustbin and Drab Majesty, but he also still has a deep love of Rush.