Iron Maiden introduce new Hallowed beer

Dickinson with the new Hallowed beer
Dickinson with the new Hallowed beer

Iron Maiden have released a video introducing their new Hallowed beer.

The Belgian-style beer was made by Robinsons Brewery, who the band worked with previously on their successful ale The Trooper.

In the 10-minute video, frontman Bruce Dickinson goes behind-the-scenes with Head Brewer Martyn Weeks and Technical Brewer Alistair Rushton and discovers more about the yeasts being used in Hallowed and tries various samples.

The video then moves to Belgium six months after his initial tasting during Iron Maiden’s tour in support of latest album The Book Of Souls, where Dickinson pours a glass of the new brew and describes its smell and flavour.

Dickinson previously said: “What makes this brew pretty special is that we’re adopting a Belgian yeast for the first time. I’m a big fan of Belgian beers, so I jumped at the chance to brew my own.

“While I get very excited about experimenting with new formulas and ingredients, the thing about Belgian beer is that it’s as much a way of life as it is a drink. We’ve tried to bottle that philosophy in Hallowed – albeit with a British twist.”

Hallowed is now available to purchase via the Robinsons Brewery website.

Dickinson will release his new book What Does This Button Do? on October 18 via HarperCollins. It’s now available for pre-order, with Dickinson previously revealing a three-date UK book tour taking in London, Edinburgh and Manchester.

Is there anything Bruce Dickinson can't do?

Scott Munro
Louder e-commerce editor

Scott has spent more than 30 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott maintains Louder’s buyer’s guides, scouts out the best deals for music fans and reviews headphones, speakers, books and more. He's written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog and has previous written for publications including IGN, the Sunday Mirror, Daily Record and The Herald, covering everything from daily news and weekly features, to video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.