The Beatles: Sgt. Pepper’s immersive experience launches in Liverpool

The Beatles in 1967
The Beatles in 1967 (Image credit: John Pratt/Keystone - Getty)

A new event celebrating the Beatles’ iconic album Sgt. Pepper’s Lonely Hearts Club Band has opened in Liverpool.

The free immersive experience at the Dr Martin Luther King Jr Building at the Royal Albert Dock is the result of a collaboration between Tate Liverpool, National Museums Liverpool, Apple Corps Ltd and Dolby Laboratories.

Fans attending will be treated to the remixed version of the 1967 album in Dolby Atmos which makes it feel “as if the band is performing live in the space.”

Director at Tate Liverpool Helen Legg says: “We’re excited to be working with National Museums Liverpool to bring this unique listening experience to the city. At the time they made Sgt. Pepper’s Lonely Hearts Club Band, The Beatles were at the epicentre of pop and performance art of 60s London which strongly influenced this tremendous record. 

“Listening to this special mix is like hearing something familiar for the first time. It sounds so fresh, you can hear every element which just underscores how wildly inventive it was.”

Giles Martin, son of producer George Martin, who created the album mix from the original tapes, adds: “Sgt. Pepper’s Lonely Hearts Club Band is one of the most important and ground-breaking albums of all time. In many ways it changed how records could be made. The Beatles stopped just simply making music and started painting pictures with sounds that hadn’t been heard before. 

"Experiencing this Dolby Atmos mix allows us to fall into the record and to totally immerse ourselves in the fantastical world that was so beautifully created at Abbey Road Studios over 50 years ago.”

The event will run until 5pm on January 9, with National Museums Liverpool releasing a video showing how the classic record has been reimagined.

Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, the Sunday Mirror, Daily Record and The Herald newspapers, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.