Iggy Pop launches video for his single James Bond

Iggy Pop (Image credit: Harmony Korine)

Iggy Pop has released a video for his track James Bond.

The song has been selected from Pop’s upcoming studio album Free, which will arrive on September 6 through Loma Vista/Caroline International.

It’ll be his first record since 2016’s Post Pop Depression, and will feature additional vocals from Faith Vern, Leron Thomas on trumpet, Robin Sherman on bass, Thomas Glass on drums and Ari Teitel on guitar, and will also include contributions from Sarah Lipstate, aka Novella.

The video has been directed by Simon Taylor and was shot on location at Sweat Records in Miami.

Pop says that James Bond tells a story, and adds: “I don't know what she's up to exactly, but the tables seem to be turning, and she's taking over. Well, why not? I’ll try anything once. 

“I’ve never had more fun singing a lyric. Faith’s reading is so loaded, and Leron’s production and trumpet along with the band swings like crazy.”

Speaking previously about the album, Pop said: “This is an album in which other artists speak for me, but I lend my voice. 

"By the end of the tours following Post Pop Depression, I felt sure that I had rid myself of the problem of chronic insecurity that had dogged my life and career for too long. But I also felt drained. And I felt like I wanted to put on shades, turn my back, and walk away. 

“I wanted to be free. I know that’s an illusion, and that freedom is only something you feel, but I have lived my life thus far in the belief that that feeling is all that is worth pursuing; all that you need – not happiness or love necessarily, but the feeling of being free. So this album just kind of happened to me, and I let it happen.”

Pop will release his new book Til Wrong Feels Right on September 26, which will bring together selected lyrics illustrated with artwork and photos, along with reflections on his career by himself and others.

(Image credit: Loma Vista/Caroline International)

Iggy Pop: Free
1. Free
2. Loves Missing
3. Sonali
4. James Bond
5. Dirty Sanchez
6. Glow in the Dark
7. Page
8. We Are the People
9. Do Not Go Gentle Into That Good Night
10. The Dawn

Iggy Pop: Free

Iggy Pop: Free
Iggy Pop will release Free - the follow-up to 2016's Post Pop Depression in September. It's said to have “virtually nothing in common” with its predecessor “or with any other Iggy Pop album.”

Iggy Pop: 'Til Wrong Feels Right 

Iggy Pop: 'Til Wrong Feels Right 
For the very first time, Iggy Pop will bring his lyrics together with artwork and photos, along with reflections on his career by himself and others in this new publication.

Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, the Sunday Mirror, Daily Record and The Herald newspapers, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.