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Iggy Pop launches video for his single James Bond

Iggy Pop (Image credit: Harmony Korine)

Iggy Pop (opens in new tab) has released a video for his track James Bond.

The song has been selected from Pop’s upcoming studio album Free, which will arrive on September 6 through Loma Vista/Caroline International.

It’ll be his first record since 2016’s Post Pop Depression, and will feature additional vocals from Faith Vern, Leron Thomas on trumpet, Robin Sherman on bass, Thomas Glass on drums and Ari Teitel on guitar, and will also include contributions from Sarah Lipstate, aka Novella.

The video has been directed by Simon Taylor and was shot on location at Sweat Records in Miami.

Pop says that James Bond tells a story, and adds: “I don't know what she's up to exactly, but the tables seem to be turning, and she's taking over. Well, why not? I’ll try anything once. 

“I’ve never had more fun singing a lyric. Faith’s reading is so loaded, and Leron’s production and trumpet along with the band swings like crazy.”

Speaking previously about the album, Pop said: “This is an album in which other artists speak for me, but I lend my voice. 

"By the end of the tours following Post Pop Depression, I felt sure that I had rid myself of the problem of chronic insecurity that had dogged my life and career for too long. But I also felt drained. And I felt like I wanted to put on shades, turn my back, and walk away. 

“I wanted to be free. I know that’s an illusion, and that freedom is only something you feel, but I have lived my life thus far in the belief that that feeling is all that is worth pursuing; all that you need – not happiness or love necessarily, but the feeling of being free. So this album just kind of happened to me, and I let it happen.”

Pop will release his new book Til Wrong Feels Right on September 26, which will bring together selected lyrics illustrated with artwork and photos, along with reflections on his career by himself and others.

(Image credit: Loma Vista/Caroline International)

Iggy Pop: Free
1. Free
2. Loves Missing
3. Sonali
4. James Bond
5. Dirty Sanchez
6. Glow in the Dark
7. Page
8. We Are the People
9. Do Not Go Gentle Into That Good Night
10. The Dawn

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Iggy Pop: Free (opens in new tab)
Iggy Pop will release Free - the follow-up to 2016's Post Pop Depression in September. It's said to have “virtually nothing in common” with its predecessor “or with any other Iggy Pop album.”

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Iggy Pop: 'Til Wrong Feels Right  (opens in new tab)
For the very first time, Iggy Pop will bring his lyrics together with artwork and photos, along with reflections on his career by himself and others in this new publication.

Scott looks after and updates Louder’s online buyer’s guides and also scouts out the best deals for music fans from every corner of the internet. He's spent more than 28 years in newspapers and magazines as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014, where he wrote extensively about rock, metal, prog and more, before moving to the eCommerce team full-time in 2020. Scott has previous written for publications including IGN, Sunday Mirror, Daily Record and The Herald covering everything from daily news and weekly features, to video games, travel and whisky.