Sick Of It All cause chaos in New York in video for Self Important S***head

Sick Of It All (Image credit: Jammi York)

Sick Of It All (opens in new tab) have released a video for their new single Self Important Shithead.

The track has been taken from the New York outfit’s latest album Wake The Sleeping Dragon (opens in new tab) which was released last year.

The band explain: “If you’re a shameless narcissist, watch out! Our new video release deals with just that type. Self Important Shithead is a parody of what we’ve become as we portray a false image to the world with our smartphones, and is shot guerrilla style in real New York City settings while pissing off real New Yorkers. 

“It’s a 57-second blast of hardcore punk fury directed by Jerry Farley and we’re blasting all shitheads who forsake social cues for social media!”

The band have released the video to mark the news that they’ll head out on tour across Europe with Comeback Kid and Cancer Bats later this year.

(Image credit: The Noise Carel)
Scott Munro
Louder e-commerce editor

Scott has spent more than 30 years in newspapers and magazines as an editor, production editor, sub-editor, designer, writer and reviewer. After initially joining our news desk in the summer of 2014, he moved to the e-commerce team full-time in 2020. He maintains Louder’s buyer’s guides, scouts out the best deals for music fans and reviews headphones, speakers, books and more. He's written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog and has previous written for publications including IGN, the Sunday Mirror, Daily Record and The Herald covering everything from daily news and weekly features, to video games, travel and whisky. Scott grew up listening to rock and prog, cutting his teeth on bands such as Marillion and Magnum before his focus shifted to alternative and post-punk in the late 80s. His favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Ned's Atomic Dustbin and Drab Majesty, but he also still has a deep love of Rush.