Sick Of It All cause chaos in New York in video for Self Important S***head

Sick Of It All (Image credit: Jammi York)

Sick Of It All have released a video for their new single Self Important Shithead.

The track has been taken from the New York outfit’s latest album Wake The Sleeping Dragon which was released last year.

The band explain: “If you’re a shameless narcissist, watch out! Our new video release deals with just that type. Self Important Shithead is a parody of what we’ve become as we portray a false image to the world with our smartphones, and is shot guerrilla style in real New York City settings while pissing off real New Yorkers. 

“It’s a 57-second blast of hardcore punk fury directed by Jerry Farley and we’re blasting all shitheads who forsake social cues for social media!”

The band have released the video to mark the news that they’ll head out on tour across Europe with Comeback Kid and Cancer Bats later this year.

(Image credit: The Noise Carel)
Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, the Sunday Mirror, Daily Record and The Herald newspapers, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.