Sacred Reich launch lyric video for ferocious new single Divide And Conquer

Sacred Reich (Image credit: Stephanie Cabral)

Sacred Reich (opens in new tab) have released a lyric video for their new single Divide And Conquer.

The song has been selected from the band’s latest album Awakening (opens in new tab), which launched last week through Metal Blade Records.

It’s the Phoenix-based thrash veterans first studio outing since 1996’s Heal – and their first with former Machine Head drummer Dave McClain back in the fold.

Vocalist and bassist Phil Rind says: “We are so excited to share Awakening with everyone. We had an incredible time making the record. It was such a fun and positive experience. We hope you can feel it when you listen to the album.

“To the fans who have supported Sacred Reich for all these years, we thank you from the bottom of our hearts. None of this would be possible without you. We hope you enjoy the record as much as we did making it.  See you out on the road!”

Speaking previously about the recording process, Rind said they had "a loose idea as far as knowing that we wanted some fast, heavy songs to honour the old school fans that have supported us and got us to this point."

He added: “We wanted everything to happen naturally – we didn't want to force anything and we are super stoked with every song. It is easily the best thing we have ever done. 

“Regardless of what happens with the record, the experience of making it was enough to satisfy us. Obviously we hope people like it, but even if it tanked, it could not change the way we feel about it. We know what we did.”

Sacred Reich will head back out on tour in September (opens in new tab), where they’ll play shows with artists including Gwar and Toxic Holocaust.

Sacred Reich: Awakening (opens in new tab)

Sacred Reich: Awakening (opens in new tab)
Sacred Reich return with their new studio album Awakening – their first record since 1996's HealAwakening sees the return of former Machine Head drummer Dave McClain.

Scott Munro
Louder e-commerce editor

Scott has spent more than 30 years in newspapers and magazines as an editor, production editor, sub-editor, designer, writer and reviewer. After initially joining our news desk in the summer of 2014, he moved to the e-commerce team full-time in 2020. He maintains Louder’s buyer’s guides, scouts out the best deals for music fans and reviews headphones, speakers, books and more. He's written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog and has previous written for publications including IGN, the Sunday Mirror, Daily Record and The Herald covering everything from daily news and weekly features, to video games, travel and whisky. Scott grew up listening to rock and prog, cutting his teeth on bands such as Marillion and Magnum before his focus shifted to alternative and post-punk in the late 80s. His favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Ned's Atomic Dustbin and Drab Majesty, but he also still has a deep love of Rush.