Protafield premiere new Mad Max style video for Pure

Welsh industrial metallers Protafield are premiering their new video for Pure exclusively with Metal Hammer.

Resembling a Mad Max-esque dystopian landscape complete with road warriors and car chases, Protafield have know how to put on a show for the cameras.

“This video almost killed us making it,” says mainman Jayce Lewis. “Everything is real; the fire, the speed, petrol bombs, the numerous near 90mph collisions, the carnage… this is what music videos should be about!”

But where did the idea come from?

“When I saw these lyric videos popping up, it really saddened me that creative inspiration was being cheapened. Fuck that!”

Protafield’s latest album Nemesis is out now.

Metal Hammer

Founded in 1983, Metal Hammer is the global home of all things heavy. We have breaking news, exclusive interviews with the biggest bands and names in metal, rock, hardcore, grunge and beyond, expert reviews of the lastest releases and unrivalled insider access to metal's most exciting new scenes and movements. No matter what you're into – be it heavy metal, punk, hardcore, grunge, alternative, goth, industrial, djent or the stuff so bizarre it defies classification – you'll find it all here, backed by the best writers in our game.