Trivium kept quiet during Silence sessions

Trivium deliberately kept recording sessions for latest album Silence In The Snow under wraps as they wanted to be different to every other band.

Their seventh record in out on October 2 (Friday) via Roadrunner. And singer and guitarist Matt Heafy reports the reason behind the decision was that they wanted fans to hear the material once it was ready, and not before.

Heafy tells Allschools: “We were looking at how the other bands were promoting their records. It was basically the same thing: band guy, Instagram, sitting by the computer with a beer, saying, ‘Oh, I just finished drums.’

“We said, ‘How can we be different?’ Well, if everyone is talking about the record all the time, let’s not let anyone know we’re recording at all and just release it when it’s done.”

Heafy reveals they wanted to follow the model set out by the film industry, and adds: “When a movie is coming out, we’re not seeing the ‘making of’ now – we’re seeing trailers for the final product.

“We wanted to wait, release a video, and let that be the first thing versus us teasing stuff without music.”

The band have issued streams for the album’s title track, Blind and Until The World Goes Cold.

Trivium feature in the latest edition of Metal Hammer, out now in print, digital and via TeamRock+.

Why Trivium went back to their roots

Scott Munro
Louder e-commerce editor

Scott has spent more than 30 years in newspapers and magazines as an editor, production editor, sub-editor, designer, writer and reviewer. After initially joining our news desk in the summer of 2014, he moved to the e-commerce team full-time in 2020. He maintains Louder’s buyer’s guides, scouts out the best deals for music fans and reviews headphones, speakers, books and more. He's written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog and has previous written for publications including IGN, the Sunday Mirror, Daily Record and The Herald covering everything from daily news and weekly features, to video games, travel and whisky. Scott grew up listening to rock and prog, cutting his teeth on bands such as Marillion and Magnum before his focus shifted to alternative and post-punk in the late 80s. His favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Ned's Atomic Dustbin and Drab Majesty, but he also still has a deep love of Rush.