If you've got a spare $9000 a limited edition AC/DC watch can be yours
For those about to clock, etc
Select the newsletters you’d like to receive. Then, add your email to sign up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Every Friday
Louder
Louder’s weekly newsletter is jam-packed with the team’s personal highlights from the last seven days, including features, breaking news, reviews and tons of juicy exclusives from the world of alternative music.
Every Friday
Classic Rock
The Classic Rock newsletter is an essential read for the discerning rock fan. Every week we bring you the news, reviews and the very best features and interviews from our extensive archive. Written by rock fans for rock fans.
Every Friday
Metal Hammer
For the last four decades Metal Hammer has been the world’s greatest metal magazine. Created by metalheads for metalheads, ‘Hammer takes you behind the scenes, closer to the action, and nearer to the bands that you love the most.
Every Friday
Prog
The Prog newsletter brings you the very best of Prog Magazine and our website, every Friday. We'll deliver you the very latest news from the Prog universe, informative features and archive material from Prog’s impressive vault.
Swiss luxury watchmaker Franck Muller have launched a limited edition AC/DC watch to celebrate the band's 50th anniversary. Just 100 timepieces have been produced – 50 in polished stainless steel and 50 in black brushed titanium – with each retailing at just $9000 (£7000). Presumably, they're not available at the band's European pop-up stores this summer.
According to the manufacturer – whose celebrity clients include Elton John, Arnold Schwarzenegger, Christiano Ronaldo, David Beckham, Kanye West and Floyd Mayweather Jr. – the AC/DC watches "epitomize precision craftsmanship and Rockstar charisma" and are "housed in a sleek Vanguard 43 mm tonneau-shaped case with an automatic movement and a date window at 6 o'clock."
"The dial features Franck Muller's signature numerals in red, a vibrant tribute to AC/DC's legacy," they continue. "The centre dial is engraved like a vinyl, reminiscent of their debut album High Voltage from 1975, and a guitar strings-inspired imprint pays tribute to Angus Young. These timepieces serve as a direct link to the band's iconic history.
"The centrepiece is the AC/DC Logo with the "50 Years" tagline, celebrating the band's golden Anniversary in style. At the same time, the deployment clasp adorned with the iconic lightning bolt sign ensures a secure fit. The deployment clasp adorned with the iconic AC/DC lightning bolt sign ensures a secure fit."
As if this breathless description couldn't be any more breathless, there's more.
"Packaged in a Flight Case that evokes AC/DC's iconic stage presence, these timepieces capture the essence of rock flair and symbolize the band's legendary live performances and concert tours. The flight case comes in a drawstring bag."
The promotional blurb concludes by saying that the watches "fuse horological innovation with rock legacy", and we've literally no idea what that means, but we'll take four.
Sign up below to get the latest from Classic Rock, plus exclusive special offers, direct to your inbox!
Franck Muller's watches have frequently been namechecked by hip hop stars, with the brand's name dropped in lyrics by The Game, Nas, Li Uzi Vert, 50 Cent, Kodak Black and French Montana, but the brand is less celebrated in hard rock circles.

Online Editor at Louder/Classic Rock magazine since 2014. 40 years in music industry, online for 27. Also bylines for: Metal Hammer, Prog Magazine, The Word Magazine, The Guardian, The New Statesman, Saga, Music365. Former Head of Music at Xfm Radio, A&R at Fiction Records, early blogger, ex-roadie, published author. Once appeared in a Cure video dressed as a cowboy, and thinks any situation can be improved by the introduction of cats. Favourite Serbian trumpeter: Dejan Petrović.
