“The blonde anti-hero known as Slim Shady has had no shortage of enemies.” Watch the crime scene trailer for Eminem's forthcoming album, The Death of Slim Shady (Coup de Grace)

Slim Shady album preview
(Image credit: Marshall Mathers)

Eminem has shared an entertaining trailer for his forthcoming 12th album, The Death of Slim Shady (Coup de Grace).

Themed like a true crime documentary, the 30-second clip features a crime reporter gravely discussing the demise of Slim Shady, pointing out that “the blonde anti-hero known as Slim Shady has had no shortage of enemies.” 

Eminem's fellow rapper 50 Cent is then featured, the New Yorker insisting, “He’s not a friend, he’s a psychopath.”

“The same rude lyrics and controversial antics may have ultimately led to his demise,” the reporter then tells viewers.

The trailer then cuts to an interview set up where the subject's face has been pixellated and his voice doctored, as is common practice when witnesses wish to preserve their anonymity. Unfortunately, as this interviewee states, “I knew it was only a matter of time for Slim", he leans out of the pixellated section of the screen and is revealed to be.... Eminem himself, the rapper exclaiming “Fuck!” when he realises his 'error'.

According to the trailer, which ends with a depiction of Slim lying lifeless with a bloody knife protruding from his chest, The Death of Slim Shady (Coup de Grace) is due for a summer release.

Dr. Dre has previously revealed that he will feature on the album, repaying the favour of Eminem appearing on the forthcoming Missionary album Dre has produced for Snoop Dogg.

Watch the trailer below:

Paul Brannigan
Contributing Editor, Louder

A music writer since 1993, formerly Editor of Kerrang! and Planet Rock magazine (RIP), Paul Brannigan is a Contributing Editor to Louder. Having previously written books on Lemmy, Dave Grohl (the Sunday Times best-seller This Is A Call) and Metallica (Birth School Metallica Death, co-authored with Ian Winwood), his Eddie Van Halen biography (Eruption in the UK, Unchained in the US) emerged in 2021. He has written for Rolling Stone, Mojo and Q, hung out with Fugazi at Dischord House, flown on Ozzy Osbourne's private jet, played Angus Young's Gibson SG, and interviewed everyone from Aerosmith and Beastie Boys to Young Gods and ZZ Top. Born in the North of Ireland, Brannigan lives in North London and supports The Arsenal.