Watch Bodega’s gloriously sardonic video for Doers mocking self-help guru bullsh*t

(Image credit: What’s Your Rupture)

Brooklyn post-punks Bodega have shared the joyously dark video for Doers, the first taste of their forthcoming second album, Broken Equipment.

A scathing, sardonic takedown of the toxic side of forced productivity/positivity and modern age self-help bullshit, the video features Dr. Doer, “a misunderstood monster who simply wants to issue directives and inspire his team of ghouls to #greatness” says the band’s Ben Hozie.

This city’s made for the doers,” runs the song’s opening verse. “The movers shakers. Health food reviewers. No - I don’t have time for a call. If word’s urgent you can post it on my wall. I don’t have time to inhale…

"Sometime on tour near the end of 2019 I found myself reading and watching a plethora of self-help books and YouTube vids,” says Hozie, explaining the idea behind the lyric. “This started from a genuine desire for spiritual and physical improvement, but I soon started noticing how advertisements everywhere were utilising the language of self-help. I was being programmed.

‘You don’t have time to cook dinner tonight because you are too busy crushing it as a doer: You are creating next level content and don’t have time to hang out w/ friends or family this weekend so download this app and have ready-made food delivered to you for 29.99.’ This ideology of constant productivity forces you to treat your own body, mind, time, and friends as products to mine. As a result, the world becomes a smaller, duller place.” 

Bodega’s second album, Broken Equipment, is set for release on March 11 on What's Your Rupture?

The New Yorkers are set to undertake a lengthy UK in March in support of the album. They will visit:

Mar 11: Brighton Prince Albert
Mar 12: Brighton Prince Albert (evening & matinee)
Mar 13: Portsmouth Wedgewood Rooms
Mar 14: Cardiff Clwb Ifor Bach
Mar 15: Bristol The Fleece
Mar 17: Birmingham Hare & Hounds
Mar 18: Leicester International Arts Centre
Mar 19: Birkenhead Future Yard
Mar 20: Newcastle The Cluny
Mar 22: Glasgow Mono
Mar 23: Glasgow Mono
Mar 24: Manchester Gorilla
Mar 25: Sheffield Yellow Arch
Mar 26: Leeds Brudenell Social Club
Mar 28: Cambridge Portland Arms
Mar 29: London Moth Club
Mar 30: London Moth Club
Mar 31: London Moth Club

Tickets are available for pre-sale via the band’s mailing list from October 22.


Louder is the ultimate resource for alternative music coverage and the home of iconic rock brands Classic Rock, Metal Hammer and Prog. With a combined reach of over five million followers across social media, we're the largest and most influential alternative music website in the world.