Firm want to hide Trump Tower logo with Pink Floyd pigs

An artist's impression of Flying Pigs On Parade
An artist's impression of Flying Pigs On Parade (Image credit: New World Design Ltd)

A Chicago-based architects have shared a proposal that would see the Trump Tower logo in the city obscured by four giant floating pigs – an idea inspired by the cover of Pink Floyd’s Animals album.

The artwork for the band’s 1977 record showed a pig floating between two chimneys of London’s Battersea Power Station and was conceived by bassist Roger Waters and designed by the late Storm Thorgerson.

And following November’s US presidential election, which was won by business tycoon Donald Trump, New World Design Ltd have put forward the idea of “rational design” which “is in contrast to the chaos of Mr Trump’s campaign and the ensuing acts of his administration.”

An entry on the company’s blog reveals the instillation titled Flying Pigs On Parade – A Chicago River Folly would be comprised of four gold-coloured balloon pigs tethered to buoys in the Chicago River.

The entry continues: “The folly is a design effort by NWD to provide visual relief to the citizens of Chicago by interrupting the view of the ostentatious Trump Tower Chicago sign.

“The design scheme follows rigorous rationale in providing layers of meaning while allowing for nuanced interpretations by viewers. The folly is intended to be moored in the Chicago River just south of 401 N Wabash, Trump Tower Chicago.”

The company add: “The giant inflatable pigs are a homage to Pink Floyd’s Animals album. We encourage folly viewers to listen and make their own interpretations.”

They also report they chose the colour gold as a “commentary on the gaudy style of Mr Trump’s own gold ensconced penthouse interior he has labeled comfortable modernism” while deciding on four balloons to mark each year of the Trump presidency.

For more, visit the New World Design Ltd blog.

Flying Pigs On Parade – A Chicago River Folly

Flying Pigs On Parade – A Chicago River Folly

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Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, the Sunday Mirror, Daily Record and The Herald newspapers, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.