Alice Cooper sends message of hope in video for new track Don’t Give Up

Alice Cooper has released a video for his new track Don’t Give Up.

The song was produced by Bob Ezrin during the current lockdown and is said to be a “spontaneous reaction to the challenges facing us all right now.”

Cooper previously called on fans to share either a photo or a video of them holding up signs with messages of unity using lyrics from the track. More than 20,000 responded, and Cooper hand-picked his favourites to be included in the final promo.

Cooper says: “Don’t Give Up is out today. It’s a song about what we’ve all been going through right now and about keeping our heads up and fighting back together.

“And whatever you do – Don’t Give Up!”

Cooper will release Don’t Give Up as a limited edition 7-inch picture disc on August 14 through earMUSIC, which will be available exclusively through the label’s online store.

In March, Cooper reported that he was using the gap in his touring schedule to continue work on his new album – the follow-up to 2017’s Paranormal.

He told Rolling Stone: “While our management is working to reschedule the postponed shows, I’m going to finish work on my next album, which is nearly done.

“At least now I won’t be squeezing in vocal recording sessions on days off, between shows. I don’t like a lot of time off, as anyone who sees my schedule already knows, but a little extra time at home can be re-energising.”

Further details will be revealed in due course.

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Scott has spent 37 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in 2014 before moving into e-commerce in 2020. Scott maintains Louder’s buyer’s guides, highlights deals, and reviews headphones, speakers, earplugs and more. Over the last 12 years, Scott has written more than 11,500 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, Sunday Mirror, Daily Record and The Herald, covering everything from news and features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.