A royal welcome awaits in Avatar’s new video

Avatar have released a video for their track The King Welcomes You To Avatar Country.

The song has been taken from the band’s latest album Avatar Country which launched earlier this year via Entertainment One in North America and Century Media Records across the rest of the world.

The Swedish outfit say: “Citizens! If the message hasn't been clear enough already, the King of Kings above all Kings ruling in the realm of Kings has decided to speak directly to his flock and let them know that The King Welcomes You To Avatar Country!”

The Johan Carlén-directed video has nods to rock icons including Slayer and Manowar and is packed with humorous touches. Watch it below.

Avatar will head out on the road across Europe this summer, which will include a set at the UK’s Download festival.

Avatar 2018 European tour dates

Jun 01: Nurnberg Rock Im Park, Germany
Jun 02: Nijmegen FortaRock, Netherlands
Jun 03: Nurburgring Rock Am Park, Germany
Jun 05: Dublin The Academy, Ireland
Jun 06: Belfast The SSE Arena, UK
Jun 08: Donington Download Festival, UK
Jun 09: Hyvinkaa Rockfest, Finland
Jun 11: Almassera Rock City, Spain
Jun 12: Murcia Garaje Beat Club, Spain
Jun 13: Malaga Sala Paris 15, Spain
Jun 14: Zaragoza Centro Civico Delicias, Spain
Jun 16: Bretigny-Sur-Orge Download Festival, France
Jun 22: Dessel Graspop Metal Meeting, Belgium
Jul 06: Kvinesdal Norway Rock Festival, Norway
Jul 07: Knislinge Helgeafestivalen, Sweden
Jul 14: Vizovice Masters Of Rock, Czech Republic

Avatar - Avatar Country

Avatar - Avatar Country
On paper, nothing about this album makes any sense, but Avatar Country is worth the trip!

Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, the Sunday Mirror, Daily Record and The Herald newspapers, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.