A man from the US is listening to Nickelback constantly for a week to raise cash for charity.
Jesse Carey started the marathon session on Monday and will stop this coming Sunday – and he says he’s received messages of support from across the world for his “ultimate test of human endurance.”
He tells the Relevant podcast: “I want to lift the confidence of what a human being is capable of. It’s the feeling I get after I watch a David Blaine special, and he’s been locked in a block of ice upside down for reasons that were never made clear. All you need to know is that he did it.
“People have been kind enough to leave messages of encouragement. Somebody even said there’s a darkness to the music and I’ll have to do some sort of hot yoga cleanse after this – people are concerned for me spiritually, emotionally and even physically.
“No one knows what the brain will do when subjected to this type of Nickelback.”
The serious side to Nickelbackathon is Carey’s drive to generate funds for the charity Water (opens in new tab), which aims to build wells and give people across the world access to safe, clean water.
He set his target at $10,000 but now, in the middle of his listening session, he’s broken the $20,000 mark. (opens in new tab)
And among the top donors so far is Chad Kroeger with a pledge of $666 – although there’s no confirmation it’s the actual Nickelback frontman.
Carey, who says the keys to success are frequent stretching, hydration and psychotic breakdown avoidance, is updating his progress via Twitter.
The band have received their fair share of internet hate over the years, but Kroeger recently revealed no one laughed at the group more than themselves.
He said: “We are one of those bands that a lot of people think take themselves seriously. And no one — and I know this is hard to believe — can make as much fun of us as we make fun of ourselves.
“If you think the internet’s rough, you should sit in a van with us. We make up the best alternate lines to our songs – and this is some top-shelf stuff.”
Nickelback released eighth album No Fixed Address last year via Republic Records and head out on the road across the UK with support from Monster Truck in November.
Nov 13: Sheffield Motorpoint Arena
Nov 14: Glasgow SSE Hydro
Nov 16: Newcastle Metro Radio Arena
Nov 17: Manchester Arena
Nov 19: Liverpool Echo Arena
Nov 21: Birmingham Genting Arena
Nov 22: Nottingham Capital FM Arena
Nov 24: London Wembley Arena