Deftones' Phantom Bride beer was brewed out of jealousy
Deftones leader Chino Moreno says he was so jealous of other bands having their own brands of beer that he wanted to have one of his own
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Deftones frontman Chino Moreno says he was so jealous of other bands having their own beers that he wanted to have one named after his group.
Last month, Deftones announced they had teamed up with San Diego brewery Belching Beaver to created their own Phantom Bride beer – named after their track featuring Alice In Chains mainman Jerry Cantrell.
Moreno tells Draft: “I was jealous of other bands putting out beers, loving beer as much as I do. So I pitched the idea of doing a collaboration with a few different breweries, and Belching Beaver was the first one to come back and really be engaged.
“They didn’t want to just slap the band’s name on the bottle – they wanted to know flavour profiles we were into. They actually sent me a bunch of samples of different batches they were testing before going in and making the final decision on the beer, so I felt like I was part of the process.”
He says they decided to choose Phantom Bride as the name of the beer as it will be their next single – and it’s the perfect way to promote the track rather than a standard video.
Moreno continues: “Usually with an album release, you do something to promote the single, like release a music video, which we really hate doing because you’re semi-acting and pretending you’re playing a song. There’s always this level of corniness involved in it. I think this beer is a different, unconventional way of promoting the song.”
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Moreno reveals he enjoys drinking IPA so much, that he hunts down local brews when the band are on the road. “It’s a little delight of mine,” he says. “There’s not one city I’ve been to that didn’t have something to offer.
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“When I find a good beer, I’ll stock up on it so I can always have it on the bus. And before I go on stage, I’ll have one – sometimes two.”
As for the possibility of more Deftones beers in the future, the singer says: “I’m obviously open to ideas. I enjoy the process and what I’ve learned just working on this one alone. I didn’t expect the turnaround to be this fast. It’s an exciting process. Just getting my feet wet has been a lot of fun, so there might be more of these in the future.”
Deftones continue their live dates in support of their eighth studio album Gore next month.

Scott has spent 37 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in 2014 before moving into e-commerce in 2020. Scott maintains Louder’s buyer’s guides, highlights deals, and reviews headphones, speakers, earplugs and more. Over the last 12 years, Scott has written more than 11,500 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, Sunday Mirror, Daily Record and The Herald, covering everything from news and features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.
