Bring Me The Horizon’s Oli Sykes teams up with Cradle Of Filth for Drop Dead collection

By Scott Munro
( Metal Hammer )
published

Oli Sykes’ Drop Dead reveal collaboration with Cradle Of Filth - as clothing company announce Tokyo pop-up shop

Drop Dead
An example of the DropDead/Cradle Of Filth collaboration (Image credit: Drop Dead)

Bring Me The Horizon frontman Oli Sykes set up Drop Dead (opens in new tab) Clothing back in 2005 – and today it’s been revealed that the company have collaborated with Cradle Of Filth (opens in new tab) for a new range of clothing.

Sykes and Cradle’s Dani Filth teamed up last year for the video for Bring Me The Horizon’s Wonderful Life (opens in new tab), with the new range of 20 pieces including cut and sewn t-shirts, knitwear, accessories and more – all made using cruelty free materials.

Sykes says: “Ever since I was a kid, Cradle Of Filth have been an enigma to me.

“Ever since I saw their infamous ‘Jesus is a youknowwhat' shirt – widely regarded as the most controversial t-shirt of all time – I fell in love with the band. 

“I love their approach to the uber serious clique they're in and their tongue in cheek designs – and the fact that they don't give a monkeys about ruffling a few feathers.”

The range will launch in the UK at Drop Dead’s flagship store in Marshall Street, London, on November 16, while the company have also revealed that a pop-up shop will appear in the centre of Harajuku, Tokyo, from November 15-17 where the range will also be on sale.

Last week, Bring Me The Horizon released their new single Ludens (opens in new tab) which features on the soundtrack to Hideo Kojima’s new PlayStation 4 game Death Stranding.

(Image credit: Drop Dead)

(Image credit: Drop Dead)

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The official soundtrack to Hideo Kojima’s new video game Death Stranding features a range of artists including Bring Me The Horizon, Chvrches and The Neighbourhood.

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Scott Munro
Scott Munro
Louder e-commerce editor

Scott has spent more than 30 years in newspapers and magazines as an editor, production editor, sub-editor, designer, writer and reviewer. After initially joining our news desk in the summer of 2014, he moved to the e-commerce team full-time in 2020. He maintains Louder’s buyer’s guides, scouts out the best deals for music fans and reviews headphones, speakers, books and more. He's written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog and has previous written for publications including IGN, the Sunday Mirror, Daily Record and The Herald covering everything from daily news and weekly features, to video games, travel and whisky. Scott grew up listening to rock and prog, cutting his teeth on bands such as Marillion and Magnum before his focus shifted to alternative and post-punk in the late 80s. His favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Ned's Atomic Dustbin and Drab Majesty, but he also still has a deep love of Rush.