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Gene Simmons on horns trademark bid: ‘I can do anything I want to do’

Gene Simmons
(Image credit: Kevin Nixon)

Kiss star Gene Simmons has insisted that he has no regrets over his controversial attempt to take ownership of the devil horns hand gesture.

His bid to register it as a trademark with the US federal copyright office was withdrawn two weeks after it had been filed in June this year.

He’d paid $275 for the application, in which he claimed that “no other person, firm, corporation or association has the right to use said mark in commerce, either in the identical form or in such near resemblance.”

The attempt drew ire from many directions, including from Ronnie James Dio’s widow Wendy, who called it “laughable” and “disgusting,” adding: “It belongs to everyone – it doesn’t belong to anyone.” She’d threatened to sue “on behalf of us all” if the trademark was granted to him.

Simmons tells the Windsor Star (via Blabbermouth): “I regret nothing. Wake up every morning and let your conscience be your guide.

“Did you know I own the moneybag logo – the dollar sign with the bag of money? I own all kinds of things. I own ‘motion picture’ as a trademark.

“Anyone who thinks that’s silly: the silliest thing I’ve ever done is wear more makeup and higher heels than your mommy. People said, ‘You can’t do that.’ Actually, bitch, I can. I can do anything I want to do.”

Asked about the trademark bid, Simmons’ bandmate Paul Stanley told Loudwire: “Gene elicits some very strong reactions from people. What he does, he does for reasons that only he knows. It was something he wanted to pursue and the reaction was how people felt about it.

“I don’t know why he pulled it, and I don’t know why he started it. I haven’t asked him.”

Interview: Gene Simmons on the majesty of Gene Simmons

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Not only is one-time online news editor Martin an established rock journalist and drummer, but he’s also penned several books on music history, including SAHB Story: The Tale of the Sensational Alex Harvey Band (opens in new tab), a band he once managed, and the best-selling Apollo Memories (opens in new tab) about the history of the legendary and infamous Glasgow Apollo. Martin has written for Classic Rock and Prog and at one time had written more articles for Louder than anyone else (we think he's second now). He’s appeared on TV and when not delving intro all things music, can be found travelling along the UK’s vast canal network.