Google suspend ticket reseller Viagogo from advertising

(Image credit: Getty)

Google have suspended Viagogo from advertising after the search engine giant found the secondary ticket reseller had breached their “strict policies.”

The move means that Viagogo’s adverts will no longer appear in paid-for search results, with the news coming after the UK’s Competition And Market Authority recently announced their intentions to try and find Viagogo in contempt of court for allegedly not doing enough to change their business practices.

A Google spokesperson said: “When people use our platform for help in purchasing tickets, we want to make sure that they have an experience they can trust. This is why we have strict policies and take necessary action when we find an advertiser in breach.”

In response, Viagogo said: “We were extremely surprised to learn of Google’s concerns today. We are confident that there has been no breach of Google’s policies and look forward to working with them to resolve this as quickly as possible.”

Last year, the UK regulator began legal action against Viagogo over concerns that the company were breaking consumer protection law. As a result, the High Court ordered Viagogo to “overhaul the way it does business.” (opens in new tab)

Scott Munro
Louder e-commerce editor

Scott has spent more than 30 years in newspapers and magazines as an editor, production editor, sub-editor, designer, writer and reviewer. After initially joining our news desk in the summer of 2014, he moved to the e-commerce team full-time in 2020. He maintains Louder’s buyer’s guides, scouts out the best deals for music fans and reviews headphones, speakers, books and more. He's written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog and has previous written for publications including IGN, the Sunday Mirror, Daily Record and The Herald covering everything from daily news and weekly features, to video games, travel and whisky. Scott grew up listening to rock and prog, cutting his teeth on bands such as Marillion and Magnum before his focus shifted to alternative and post-punk in the late 80s. His favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Ned's Atomic Dustbin and Drab Majesty, but he also still has a deep love of Rush.