U2’s Bono sorry about giveaway

U2 frontman Bono has apologised for their recent album giveaway stunt.

Songs Of Innocence was released free to 500 million iTunes users last month following a press conference by technology giant Apple.

Now Bono says there was a variety of reasons why they decided to release the album the way they did – and he’s sorry if people were upset by the move.

He says in a Facebook Q&A session: “I’m sorry about that. I had this beautiful idea and we got carried away with ourselves – artists are prone to that kind of thing.

“Drop of megalomania, touch of generosity, dash of self-promotion and deep fear that these songs that we poured our life into over the least few years might not have been heard.

“There’s a lot of noise out there. I guess we got a little noisy ourselves to get through it.”

The stunt was lambasted by musicians including Stryper’s Michael Sweet, Orange Goblin and Iggy Pop. Buckcherry guitarist Keith Nelson said the move devalued music and called the decision “disappointing.”

He said: “They’ve sent a message to everyone that music is free, and that’s disturbing. It’s easy to do that when you’re a multi-millionaire and money isn’t something you worry about. But when you’re a working band and you count on every dollar, it’s disappointing to see someone do that.”

Apple were forced to issue an online tool to allow iTunes users to delete the album.

Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, the Sunday Mirror, Daily Record and The Herald newspapers, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.