Skip to main content

U2 album killer launched by Apple

Apple have launched an online tool that removes U2 album Songs Of Innocence from iTunes users’ accounts.

The tracks were automatically downloaded free of charge to over 500 million users, as part of the company’s iPhone and Apple Watch launch event last week.

But many people objected to the stunt, which is believed to have cost Apple more than $100m to stage. One person tweeted boss Tim Cook saying: “I’ve got a virus on my iPhone called U2 – how do I remove it?”

Now the firm have made an auto-removal web service available, saying: “Some customers asked for the ability to delete Songs Of Innocence, so we set up itunes.com/soi-remove (opens in new tab) to let them easily do so.”

Users are warned they’ll have to manually download the album if they change their minds. It’s free to all iTunes users until next month, when a charge will be levied.

Nine U2 albums have re-entered the iTunes chart following the launch.

Martin Kielty

Not only is one-time online news editor Martin an established rock journalist and drummer, but he’s also penned several books on music history, including SAHB Story: The Tale of the Sensational Alex Harvey Band (opens in new tab), a band he once managed, and the best-selling Apollo Memories (opens in new tab) about the history of the legendary and infamous Glasgow Apollo. Martin has written for Classic Rock and Prog and at one time had written more articles for Louder than anyone else (we think he's second now). He’s appeared on TV and when not delving intro all things music, can be found travelling along the UK’s vast canal network.