"I’ve been working towards this moment": Tool's Maynard James Keenan is opening a new ice cream parlour, a trattoria, a winery and his own tram line

Maynard James Keenan
(Image credit: Rune Hellestad - Corbis/Corbis via Getty Images)

Tool/Puscifer/A Perrfect Circle frontman Maynard James Keenan is opening an ice cream parlour, a restaurant, a winery and his own tram line in Arizona.

The new complex on a hilltop in Old Town Cottonwood will also include a tasting room, retail space, a greenhouse and a vineyard.

According to the azcentral website, The Merkin Vineyards Pocket Park Gelateria will be located at the entrance to the 7 acres  site on the former site of a Masonic Lodge, and, alongside their sweet treats, customers can purchase 'a token for the Hilltop Tram that will transport them to the top of the development, a nod to the area’s copper mining past.'

Keenan has issued a statement about his new venture, which is expected to open on October 6.

“In the many years I’ve been working towards this moment, one of the things I discovered when it comes to bridging the hurdle of exposing people to Arizona wine is context,” he says.

“So by putting a place like this in the middle of Cottonwood with five acres of vines, to winery facilities with a full greenhouse and a full kitchen, all the context becomes visible, and you kind of break down the barriers of whatever preconceptions you have of Arizona wines.”

The Merkin Vineyards Hilltop Winery & Trattoria will be open from 11am to 8pm Sundays through Thursdays, and from 11am to 10 pm on Fridays and Saturdays.

The Merkin Vineyards Pocket Park Gelateria, meanwhile, will be open 11am to 7pm Sundays through Thursdays, and from 11am to 8 pm on Fridays/Saturdays.

Paul Brannigan
Contributing Editor, Louder

A music writer since 1993, formerly Editor of Kerrang! and Planet Rock magazine (RIP), Paul Brannigan is a Contributing Editor to Louder. Having previously written books on Lemmy, Dave Grohl (the Sunday Times best-seller This Is A Call) and Metallica (Birth School Metallica Death, co-authored with Ian Winwood), his Eddie Van Halen biography (Eruption in the UK, Unchained in the US) emerged in 2021. He has written for Rolling Stone, Mojo and Q, hung out with Fugazi at Dischord House, flown on Ozzy Osbourne's private jet, played Angus Young's Gibson SG, and interviewed everyone from Aerosmith and Beastie Boys to Young Gods and ZZ Top. Born in the North of Ireland, Brannigan lives in North London and supports The Arsenal.