Pistonhead step up to help grassroots music venues by giving away 70,000 cans of beer

Pistonhead beer
(Image credit: Carla Salvatore)

With bands forced to press pause on their touring schedules over the past 18 months due to the pandemic, grassroots music venues have struggled to keep their heads above water.  

But with the world of live music starting to slowly open up again, brewers Pistonhead have announced they’re supporting the big reopening by giving away 70,000 cans of beer with with a resale value in excess of £300,000 to venues across the UK through their Pistonhead Foundation. 

The charity was set up in 2019 with the aim of helping up-and-coming artists and independent venues and has hosted fundraising events to generate much-needed cash.

Michael Kill of the Night Times Industries Association says: “The UK’s grassroots music venues have been among the hardest hit by the COVID-19 pandemic. Many have shut forever, plenty have struggled to just survive long enough to be able to reopen. 

“The Pistonhead Foundation campaign will go some way towards helping struggling venues get back on their feet which in turn will provide a wealth of much needed opportunities for musicians up and down the country desperate to get back to doing what they do best.”

The 70,000 cans will be made up from Pistonhead’s Kustom Lager and their dry-hopped Flat Tire lager, with venues interested asked to fill in their details on The Pistonhead Foundation website.

Pistonhead beer

(Image credit: Carla Salvatore)
Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, the Sunday Mirror, Daily Record and The Herald newspapers, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.