According to North Kingsley frontman and lyricist Ray Hawthrone the band, the seething, hip hop-influenced song is “ is a statement on modern hypocrisy. The masses are tending to follow popular trends without taking the time to analyze what’s actually going on."
Speaking to Metal Hammer, Odadjian says that Vol.1 is the first in a series of three separate EPs, and that successive releases will feature heavier material.
“You haven't even heard the other songs,” he says. “The other songs have some grimier metal in there. I'm talking about that crazy stuff everyone in metal really loves - that building up and building up and then dropping. I'm still putting in the riffs and the rock and metal vibes. We have all of that.”
Check out the video for Die For The Pic below.
North Kingsley: Vol.1 tracklistiing:
1. Die For The Pic
2. Like That?
3. Shot Guns