Lemmy appears in posthumous milk advert

The makers of a milk advert filmed by Lemmy weeks before he died have released the footage as a tribute to the Motorhead icon.

It was under production when he passed away aged 70 on December 28, two days after being told he had an aggressive form of cancer.

In the promo for Finnish dairy Valio, created by ad agency Hasan & Partners, Lemmy is seen leaving a shop while walking with a stick. He glares at the camera and says: “I have never drunk milk. And never will.” Then he adds: “You asshole!” turns away and grins.

Agency boss Jussi Lindholm tells the Guardian: “We were in the middle of post-production when the news about Lemmy broke. We discussed not airing the ad, but we had footage that was not part of the original script which crystallised Lemmy’s spirit, so we agreed to change it and make a tribute.

“We are profoundly grateful to have worked with him, and that Lemmy’s management feel good about the result.”

Motorhead classic Ace Of Spades entered the Billboard chart in the US for the first time this week as fans downloaded and streamed the track following his death. UK fans will discover later today (January 8) if they’ve managed to place the song at No.1 on the weekend of his funeral, which will be streamed live online tomorrow.

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Not only is one-time online news editor Martin an established rock journalist and drummer, but he’s also penned several books on music history, including SAHB Story: The Tale of the Sensational Alex Harvey Band, a band he once managed, and the best-selling Apollo Memories about the history of the legendary and infamous Glasgow Apollo. Martin has written for Classic Rock and Prog and at one time had written more articles for Louder than anyone else (we think he's second now). He’s appeared on TV and when not delving intro all things music, can be found travelling along the UK’s vast canal network.