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Icon For Hire ignite flames and chaos in the anarchy-filled music video for new single Breakdown

Icon For Hire
(Image credit: Doltyn Snedden)

Icon For Hire have shared the music video behind their new single, Breakdown, which is lifted from their forthcoming album The Reckoning, due out on September 9 via Kartel Music Group.

Breakdown follows the recently-released tracks Dismantled and Ready For Combat, and features anarchy-fuelled lyrics such as 'Self-destruction, don’t you love it? How you never rise above it?' and 'Let your body let go ‘til you hit the floor'.

The new video, out today (July 29) features Icon For Hire, aka singer Ariel Bloomer and guitarist Shawn Jump, surrounded by misfits and bohemians in the underground, who together seem to be forming establishment-destroying plans and getting ready to "break down" whoever stands in their way.

Speaking of the songwriting process, which, as Bloomer explains, was a collaborative effort, she says: "I had the hook line 'I'm always up for a breakdown' in my notebook for years and wanted to do something with it.

"Vocally I go harder here than usual. Shawn and I collaborated on a lot of the lyrical themes on this song, which we’ve been doing more of lately. It’s usually a painful process for my control freak self but Shawn led the construction of this song. He asked what lyrical concepts I had, and then laid out the bones of the song and helped me write around his structure”.

Watch the video for Breakdown below and pre-order The Reckoning now.

Liz Scarlett
Liz Scarlett

Liz works on keeping the Louder sites up to date with the latest news from the world of rock and metal. Prior to joining Louder as a full time staff writer, she completed a Diploma with the National Council for the Training of Journalists and received a First Class Honours Degree in Popular Music Journalism. She enjoys writing about anything from neo-glam rock to stoner, doom and progressive metal, and loves celebrating women in music. '10 bands that rip off Black Sabbath but get away with it' is her favourite article she's written with Louder so far. When not writing, Liz enjoys various creative endeavours such as graphic design, as well as reading about rock’n’roll history, art and magic.