Hendrix Purple Haze liqueur launched

Tiger Paw Beverages Inc. in association with Jimi Hendrix’s brother, Leon, have launched a liqueur named Purple Haze.

It’s said to be a “mildly sweet and unique blend of vodka, cognac and exotic berries” and is bottled at 17% ABV.

Leon Hendrix says: “I wanted to produce a high quality product that consumers would love while honouring my brother, Jimi, and all of his amazing work.

“He would drink Purple Haze liqueur if he could be here with us today.”

It’s been released to celebrate what would have been the late guitar icon’s 73rd birthday on November 27. It’s currently only available in the US cities of Atlanta, Savannah and Athens. It’s due to expand into California later this month.

Tiger Paw Beverages Inc. are also planning more flavours to join Purple Haze, including Pineapple Haze, Coconut Haze and Cinnamon Haze. Find out more.

Scott has spent 37 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in 2014 before moving into e-commerce in 2020. Scott maintains Louder’s buyer’s guides, highlights deals, and reviews headphones, speakers, earplugs and more. Over the last 12 years, Scott has written more than 11,500 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, Sunday Mirror, Daily Record and The Herald, covering everything from news and features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.