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Content Funding on Louder

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At Future Publishing Limited we rely on advertising to keep bringing you the content you love to read. The majority of the content on Louder is created solely by our editorial team, but on occasion we also work with external partners to create content we hope our readers will find interesting and useful. 

In some cases the partner provides content for us, but in others they support us in producing content but we maintain editorial independence. This additional content is labelled so you can see who has funded it and how it was created, and we have created this page to make it clear to you exactly what those labels mean about how the content you're reading was funded. 

Supported Editorial

Articles that are labelled as being written ‘in association’ with are independent editorial articles, created by writers employed by Louder that have been funded through the support of a commercial partner. When planning supported content, a senior editor will agree the topic and the headline of the article with the funding partner but is not obliged to take further direction from the partner. The article is written by a Louder journalist, or one under the direction of a Louder senior editor, and posted to Louder. It is not sent to the funding partner for approval. This content abides by the Editors’ Code of Practice from the Independent Press Standards Organisation.

Articles that are labelled ‘Advertisement Feature’ are paid for and controlled by a commercial partner. They may be produced by the client or by staff employed by Louder This is commercial content and so is subject to the Advertising Standards Authority and Federal Trade Commission regulations.

NB: When you purchase through links on our site, we may earn an affiliate commission. Future is a participant in a number of affiliate advertising programs, designed to provide a means for sites to earn advertising fees by advertising and linking to products. Articles featuring affiliate links are not directly funded by advertisers but retain editorial independence.