Watch Godsmack take more than 400 students on an Unforgettable journey

Godsmack (Image credit: Universale Music Group)

Godsmack have released a video for their When Legends Rise track Unforgettable.

The shoot was directed by Noah Berlow and shows frontman Sully Erna, guitarist Tony Rombola, bassist Robbie Merrill and drummer Shannon Larkin team up with more than 400 aspiring young musicians from across New England, which culminates in an epic performance at the SNHU Arena in Manchester, New Hampshire. 

The whole process took two years, with Godsmack leading the project to help educate young people about the importance of music.

Erna says: “We took these middle school students on a two-year long journey to show them how important music truly is to us all. 

“Throughout 2018, we continued to include these kids in all aspects of the process by showing up at their school and personally teaching them the song, including them joining part of our world tour and inviting them to perform live onstage with us.

“We took them to New York City to further educate them on the business side of the music industry, visiting them at their schools to talk to them about the gift of music, and ultimately inviting them to shoot their first ‘official music video’ with the band.”

Last year, Erna made his debut as a corner coach for boxer David Tubbs in his bout against Ranieri Souza. The Scars For Scars event was organised to raise money for The Scars Foundation – the charity Erna set up in April 2019 to raise awareness around mental health.

Godsmack: When Legends Rise

Godsmack: When Legends Rise
Godsmack released their seventh studio album When Legends Rise back in 2018. The follow-up to 2014’s 1000hp features the lead single Bulletproof.

Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, the Sunday Mirror, Daily Record and The Herald newspapers, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.