Motley Crue kickstart Planters' Super Bowl ad with 1989 classic

Motley Crue

Motley Crue’s 1989 track Kickstart My Heart has a starring role in a new advert for Planters.

The commercial will be broadcast during the second quarter of this weekend’s Super Bowl between the Los Angeles Rams and New England Patriots, which will be held at the Mercedes-Benz Stadium in Atlanta.

The Crue classic plays throughout the advert which stars the company’s mascot Mr Peanut as he speeds through the streets in the middle of a “nut-mergency” to deliver a pack of peanuts to former baseball star Alex Rodriguez.

The advert also sees actor Charlie Sheen make a cameo appearance.

Check it out below.

Earlier this month, a Canadian motorist found himself on the wrong side of the law, when he was caught speeding while listening to Kickstart My Heart (opens in new tab).

Meanwhile, Vince Neil, Nikki Sixx, Tommy Lee and Mick Mars, have been back in the studio recording four new tracks that’ll feature on their upcoming biopic The Dirt, which will premiere on Netflix in March.

Scott looks after and updates Louder’s online buyer’s guides and also scouts out the best deals for music fans from every corner of the internet. He's spent more than 28 years in newspapers and magazines as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014, where he wrote extensively about rock, metal, prog and more, before moving to the eCommerce team full-time in 2020. Scott has previous written for publications including IGN, Sunday Mirror, Daily Record and The Herald covering everything from daily news and weekly features, to video games, travel and whisky.