Bleeding Through frontman bemoans the “Bring Me The Horizon effect"

Bleeding Through frontman Brandan Schieppati says some bands have lost their edge and now lean more towards a more polished approached to songwriting.

He calls it the “Bring Me The Horizon effect” and points to bands attempting to copy Oli Sykes and co’s sound with varying degrees of success.

Schieppati tells Jon’s Untitled podcast (via The PRP): “I think in the last four or five years, what you’re really getting is the ‘Bring Me The Horizon effect.’ 

“You see a band that started off as a crappy metalcore band and found themselves later on in what they did. It’s kind of led me to believe that maybe the metalcore/death metal crossover thing they were doing wasn’t really them to begin with. 

“Bring Me The Horizon’s last two records, to me, are some of the best that have come out from the genre in a long time. With that popularity, you automatically see bands that try to copy that sound and that kind of approach. You have bands like Architects and While She Sleeps, which I also really like, that carry that torch.”

Schieppati says he’s noticed some of the music currently coming through has “catchy hooks” and “that scream-sing sound” and adds: “I’ve also noticed in the last four years that bands that don’t sound like Bring Me The Horizon – every other band sounds like Emmure with A Day To Remember chorus.

There’s no rawness to a record any more. Bands have discovered how to polish a turd and they do it very well.

Brandan Schieppati

“Every record sounds exactly the same – every song is three minutes and fifteen seconds. It’s a carbon copy of the same noise coming out of a record. I’m not saying noise like it’s a bad thing. 

“There’s no rawness to a record any more. Bands have discovered how to polish a turd and they do it very well.”

Schieppati continues: “When you go to see these bands, you’re like, ‘These dudes don’t even know how to play their instruments. This is crazy.’ It’s like one of those things where every record is horribly auto-tuned.

“It takes all the realness out of a record. I just think that’s the new norm – try to be as perfect as you can. Which leads me to that Bring Me The Horizon effect, because their records are just perfect. But everybody just tries to copy them. 

“Labels know what sound sells and bands know how to get that sound. There’s some cool bands, but everything sounds exactly the same when it comes to recording and that’s weird to me.”

Bleeding Through will release their new album Love Will Kill All on May 25.

Bleeding Through – Love Will Kill All

Bleeding Through – Love Will Kill All
An impressive comeback that's tight, hungry and wired with the kind of energy younger bands can only sniff at.

Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, the Sunday Mirror, Daily Record and The Herald newspapers, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.