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Bleeding Through frontman bemoans the “Bring Me The Horizon effect"

Bleeding Through frontman Brandan Schieppati says some bands have lost their edge and now lean more towards a more polished approached to songwriting.

He calls it the “Bring Me The Horizon effect” and points to bands attempting to copy Oli Sykes and co’s sound with varying degrees of success.

Schieppati tells Jon’s Untitled podcast (via The PRP (opens in new tab)): “I think in the last four or five years, what you’re really getting is the ‘Bring Me The Horizon effect.’ 

“You see a band that started off as a crappy metalcore band and found themselves later on in what they did. It’s kind of led me to believe that maybe the metalcore/death metal crossover thing they were doing wasn’t really them to begin with. 

“Bring Me The Horizon’s last two records, to me, are some of the best that have come out from the genre in a long time. With that popularity, you automatically see bands that try to copy that sound and that kind of approach. You have bands like Architects and While She Sleeps, which I also really like, that carry that torch.”

Schieppati says he’s noticed some of the music currently coming through has “catchy hooks” and “that scream-sing sound” and adds: “I’ve also noticed in the last four years that bands that don’t sound like Bring Me The Horizon – every other band sounds like Emmure with A Day To Remember chorus.

There’s no rawness to a record any more. Bands have discovered how to polish a turd and they do it very well.

Brandan Schieppati

“Every record sounds exactly the same – every song is three minutes and fifteen seconds. It’s a carbon copy of the same noise coming out of a record. I’m not saying noise like it’s a bad thing. 

“There’s no rawness to a record any more. Bands have discovered how to polish a turd and they do it very well.”

Schieppati continues: “When you go to see these bands, you’re like, ‘These dudes don’t even know how to play their instruments. This is crazy.’ It’s like one of those things where every record is horribly auto-tuned.

“It takes all the realness out of a record. I just think that’s the new norm – try to be as perfect as you can. Which leads me to that Bring Me The Horizon effect, because their records are just perfect. But everybody just tries to copy them. 

“Labels know what sound sells and bands know how to get that sound. There’s some cool bands, but everything sounds exactly the same when it comes to recording and that’s weird to me.”

Bleeding Through will release their new album Love Will Kill All on May 25.

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Bleeding Through – Love Will Kill All (opens in new tab)
An impressive comeback that's tight, hungry and wired with the kind of energy younger bands can only sniff at.

Scott looks after and updates Louder’s online buyer’s guides and also scouts out the best deals for music fans from every corner of the internet. He's spent more than 28 years in newspapers and magazines as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014, where he wrote extensively about rock, metal, prog and more, before moving to the eCommerce team full-time in 2020. Scott has previous written for publications including IGN, Sunday Mirror, Daily Record and The Herald covering everything from daily news and weekly features, to video games, travel and whisky.