AC/DC teaser ads appear in local UK newspapers
PWR⚡️UP advertisements appear in newspapers across the UK as whatever AC/DC are doing gains traction
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Readers of local newspapers in Teeside, Newcastle, Glasgow, Manchester and Birmingham were greeted with unexpected AC/DC advertisements as they browsed yesterday's editions.
The half-page ads feature the question, "Are you ready?" above the same mysterious PWR-UP logo that appeared earlier this week on a poster outside Angus Young’s old high school, Ashfield Boys, in southwest Sydney.
Having reactivated their social media channels on Monday by posting a short video of the band’s iconic lightning bolt logo being switched on, the Australian rock giants have perhaps given a huge hint as to the title of their follow-up to 2014’s Rock Or Bust album.
The new ads also include the URL for the same new AC/DC website detailed on the poster, which features a holding page with a flickering neon thunderbolt, links to the band's social media accounts, and the opportunity for fans to sign-up to an AC/DC newsletter.
The holding page also conceals the band's current membership, but all current evidence points towards a line-up featuring Angus and Stevie Young alongside three returnees: Brian Johnson (forced to retire in 2016), Cliff Williams (happily retired a year later) and Phil Rudd (don't ask).
More news is imminent, we're sure.
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Online Editor at Louder/Classic Rock magazine since 2014. 40 years in music industry, online for 27. Also bylines for: Metal Hammer, Prog Magazine, The Word Magazine, The Guardian, The New Statesman, Saga, Music365. Former Head of Music at Xfm Radio, A&R at Fiction Records, early blogger, ex-roadie, published author. Once appeared in a Cure video dressed as a cowboy, and thinks any situation can be improved by the introduction of cats. Favourite Serbian trumpeter: Dejan Petrović.
