Unlocking The Truth explain label struggle
Documentary reveals teen sensations’ bewilderment over long meetings, branding strategies and vocal training – when they just want their album released
Select the newsletters you’d like to receive. Then, add your email to sign up.
You are now subscribed
Your newsletter sign-up was successful
Want to add more newsletters?
Every Friday
Louder
Louder’s weekly newsletter is jam-packed with the team’s personal highlights from the last seven days, including features, breaking news, reviews and tons of juicy exclusives from the world of alternative music.
Every Friday
Classic Rock
The Classic Rock newsletter is an essential read for the discerning rock fan. Every week we bring you the news, reviews and the very best features and interviews from our extensive archive. Written by rock fans for rock fans.
Every Friday
Metal Hammer
For the last four decades Metal Hammer has been the world’s greatest metal magazine. Created by metalheads for metalheads, ‘Hammer takes you behind the scenes, closer to the action, and nearer to the bands that you love the most.
Every Friday
Prog
The Prog newsletter brings you the very best of Prog Magazine and our website, every Friday. We'll deliver you the very latest news from the Prog universe, informative features and archive material from Prog’s impressive vault.
Teen metal sensation Unlocking The Truth have revealed the strain placed on them after signing a major label deal last year.
The New York trio this month confirmed they’re in the process of negotiating a way out of their $1.8m Sony contract, which they signed after a street performance video went viral.
Malcolm Brickhouse, 14, and bandmates Alec Atkins and Jarad Dawkins, both 13, appear in the film Breaking A Monster, which was debuted at this year’s SXSW festival in Texas.
Atkins tells the Daily Beast: “It’s been very difficult. The album is ready – but because our attorneys are talking about leaving the label, it’s going to be a whole process of getting our music back.”
Dawkins adds: “When we were trying to put the album out and people were asking for it, we couldn’t put it out for no good reason.”
Among the band’s complaints are long meetings, arguments about branding, attempts to retrain Brickhouse’s voice and the requirement to sell more than 250,000 copies of the album before the second of five payments come from the label.
Atkins says: “It was pretty difficult at times. A particular lady at the label was just talking at us for six hours. We were pretty restless and wanted to get up and do something else – but had us in this meeting for six hours.”
The latest news, features and interviews direct to your inbox, from the global home of alternative music.
Movie maker Meyer reports: “They wanted to jump into the world and wanted to be rock stars, but they had no idea what it was going to be about. When people meet the guys, they usually meet them with their idea of who they think they should be.
“You can see this divide between the guys’ intentions and the label’s intentions.”
But Unlocking The Truth don’t plan on giving up. Dawkins reflects: “I like the excitement of performing. We’re trying to become one of the best metal bands out there.
“Our whole lives changed after we were signed. We can’t just go out and ‘do things’ – we have to get everything approved. But we realise we have a career ahead of us, so we don’t want to mess that up.”
Not only is one-time online news editor Martin an established rock journalist and drummer, but he’s also penned several books on music history, including SAHB Story: The Tale of the Sensational Alex Harvey Band, a band he once managed, and the best-selling Apollo Memories about the history of the legendary and infamous Glasgow Apollo. Martin has written for Classic Rock and Prog and at one time had written more articles for Louder than anyone else (we think he's second now). He’s appeared on TV and when not delving intro all things music, can be found travelling along the UK’s vast canal network.
