Motley Crue’s popularity soars on the back of The Dirt’s success

Motley Crue (Image credit: Paul Brown)

The long-waited Motley Crue biopic The Dirt was only released a week ago – but its impact is already being felt across the music world.

There’s been a spike of activity in sales and streams of the Crue’s material, with a reported 570% stream increase on Spotify, a 900% stream increase on Apple Music and 669% on Deezer, while downloads on iTunes have grown by a whopping 2027%. 

In addition, the 2001 book the film is based on, The Dirt: Confessions of the World's Most Notorious Rock Band, has also been selling well on Amazon.

The Dirt is currently enjoying an 85% approval rating on Rotten Tomatoes from fans, although critics have been more harsh, with the film sitting at 42% from their perspective – a subject touched on by bassist Nikki Sixx earlier this week (opens in new tab).

The band’s manager Allen Kovac, who also served as a producer on The Dirt, says: “Our strategy was to use both the film and music algorithmic echo chamber to have a virtuous circle – each propelling the other to greater heights. 

“The audiences have voted on the music streaming platforms and on social media, critics are a thing of the past as Bohemian Rhapsody (opens in new tab) has shown.”

As for the film, which stars Douglas Booth, Daniel Webber, Iwan Rheon and Machine Gun Kelly, Sixx says: “We show painful examples of domestic violence, DUI, manslaughter, drug overdose and the loss of a child. 

“We couldn’t possibly have crammed everything from a 430-page book into an hour and 50-minute movie, but we felt we achieved our objective of showing the downside of sex drugs and rock and roll.”

Check out Classic Rock's review of The Dirt (opens in new tab).

Motley Crue: The Dirt Soundtrack (opens in new tab)

Motley Crue: The Dirt Soundtrack (opens in new tab)
The soundtrack to the long-awaited Motley Crue biopic The Dirt is out now and features 14 classic Crue cuts along with four new tracks.

Scott Munro
Louder e-commerce editor

Scott has spent more than 30 years in newspapers and magazines as an editor, production editor, sub-editor, designer, writer and reviewer. After initially joining our news desk in the summer of 2014, he moved to the e-commerce team full-time in 2020. He maintains Louder’s buyer’s guides, scouts out the best deals for music fans and reviews headphones, speakers, books and more. He's written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog and has previous written for publications including IGN, the Sunday Mirror, Daily Record and The Herald covering everything from daily news and weekly features, to video games, travel and whisky. Scott grew up listening to rock and prog, cutting his teeth on bands such as Marillion and Magnum before his focus shifted to alternative and post-punk in the late 80s. His favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Ned's Atomic Dustbin and Drab Majesty, but he also still has a deep love of Rush.