Motley Crue’s popularity soars on the back of The Dirt’s success

Motley Crue (Image credit: Paul Brown)

The long-waited Motley Crue biopic The Dirt was only released a week ago – but its impact is already being felt across the music world.

There’s been a spike of activity in sales and streams of the Crue’s material, with a reported 570% stream increase on Spotify, a 900% stream increase on Apple Music and 669% on Deezer, while downloads on iTunes have grown by a whopping 2027%. 

In addition, the 2001 book the film is based on, The Dirt: Confessions of the World's Most Notorious Rock Band, has also been selling well on Amazon.

The Dirt is currently enjoying an 85% approval rating on Rotten Tomatoes from fans, although critics have been more harsh, with the film sitting at 42% from their perspective – a subject touched on by bassist Nikki Sixx earlier this week.

The band’s manager Allen Kovac, who also served as a producer on The Dirt, says: “Our strategy was to use both the film and music algorithmic echo chamber to have a virtuous circle – each propelling the other to greater heights. 

“The audiences have voted on the music streaming platforms and on social media, critics are a thing of the past as Bohemian Rhapsody has shown.”

As for the film, which stars Douglas Booth, Daniel Webber, Iwan Rheon and Machine Gun Kelly, Sixx says: “We show painful examples of domestic violence, DUI, manslaughter, drug overdose and the loss of a child. 

“We couldn’t possibly have crammed everything from a 430-page book into an hour and 50-minute movie, but we felt we achieved our objective of showing the downside of sex drugs and rock and roll.”

Check out Classic Rock's review of The Dirt.

Motley Crue: The Dirt Soundtrack

Motley Crue: The Dirt Soundtrack
The soundtrack to the long-awaited Motley Crue biopic The Dirt is out now and features 14 classic Crue cuts along with four new tracks.

Scott Munro
Louder e-commerce editor

Scott has spent 35 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott keeps Louder’s buyer’s guides up to date, writes about the best deals for music fans, keeps on top of the latest tech releases and reviews headphones, speakers, earplugs and more. Over the last 10 years, Scott has written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, the Sunday Mirror, Daily Record and The Herald newspapers, covering everything from daily news and weekly features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.