Buckcherry forced to get creative
Guitarist Keith Nelson says changes in the music industry mean they have to offer fans more to make money
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Buckcherry guitarist Keith Nelson says the band have been forced to get creative in an effort to make a living in the music business.
Earlier this year, they launched a PledgeMusic campaign to fund the Buckcherry Singles Club – a subscription set-up that gives fans a cover version every month. They also released their profanity-laden, six-track Fuck EP in July.
And Nelson says giving fans more content is vital if they want to have a career in music.
He tells Marshall Of Rock: “I think it’s pretty common knowledge that the income streams for working musicians are diminishing, so you have to be very creative about what you have to do – not to live a lavish life of a rock star, but to support your family and maintain a life outside of it.”
He continues: “It’s forced us to constantly rethink how we’re making the music, how we’re putting it out, how we’re reaching people, and why would somebody buy our record and not someone else’s? Just how you make it special?
“That’s why you see things like bonus CDs with records we’ve made, behind-the-scenes content and things like the PledgeMusic campaign. That stuff’s important to us.
“At the same time, we still want to be making records that are current, modern and are talked about in the modern vernacular of rock and roll.”
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Nelson previously stated the band were working on ideas for their upcoming album which they hope to launch in 2015.

Scott has spent 37 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in 2014 before moving into e-commerce in 2020. Scott maintains Louder’s buyer’s guides, highlights deals, and reviews headphones, speakers, earplugs and more. Over the last 12 years, Scott has written more than 11,500 articles across Louder, Classic Rock, Metal Hammer and Prog. He's previously written for publications including IGN, Sunday Mirror, Daily Record and The Herald, covering everything from news and features, to tech reviews, video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.
