The Who's Roger Daltrey is selling own-brand champagne to raise money for charities hit by pandemic

Roger Daltry champagne
(Image credit: Roger Daltrey Eminent Life)

To raise funds for his cancer charities, The Who’s Roger Daltrey is encouraging people to mark the end of the pandemic by cracking open a bottle of his finest bubbly. The tipple in question is his multiple award-winning, limited edition, own-brand Champagne Cuvée Roger Daltrey, produced in partnership with Eminent Life.

Daltrey is a patron of the UK’s Teenage Cancer Trust and co-founded Teen Cancer America alongside bandmate Pete Townshend. They will be donating all profits from the champagne sales to the charities, due to the current lull in fundraising opportunities caused by the Coronavirus. In total, 14 Teenage Cancer Trust concerts have been cancelled since the start of the pandemic.

This isn't Daltrey's first foray into the world of high-end booze. His champagne has become well-known in the luxury drinks market, earning the Gold Medal Vinalies Internationales and the Seal of Approval by the Tasting panel at the Japan Wine Challenge, as well as receiving a rating of 90 (outstanding) from Wine Spectator.

The bottle itself is stamped with Daltrey’s signature, alongside the band’s iconic ‘bullseye’ logo.

In a statement, Daltrey said: “I am very excited to have the opportunity to express my passion for Champagne through this limited edition cuvée. I hope you enjoy it as much as I do."

Eminent Life founder and CEO, Jerome Jacober added: "We are delighted to be celebrating half a century of rock’n’roll for one of music’s most iconic bands, by producing a limited edition premium champagne. We’re thrilled with its success so far and the much-needed money it is raising for Roger's charity, Teen Cancer America and Teenage Cancer Trust.”

Champagne Cuvée Roger Daltrey is available worldwide from Eminent Life and priced at £95. The Who fans can also treat themselves to a bottle with two bespoke, stemless champagne glasses featuring the band’s bullseye logo for £125, all for a great cause.

Liz Scarlett

Liz works on keeping the Louder sites up to date with the latest news from the world of rock and metal. Prior to joining Louder as a full time staff writer, she completed a Diploma with the National Council for the Training of Journalists and received a First Class Honours Degree in Popular Music Journalism. She enjoys writing about anything from neo-glam rock to stoner, doom and progressive metal, and loves celebrating women in music.