They knew she hardly ever granted sync rights for any of her material – but they also knew that there was no other song they wanted to illustrate the character Max’s difficult journey.
Music supervisor Nora Felder told Variety: “It immediately struck me with its deep chords of the possible connection to Max’s emotional struggles, and took on more significance as Bush’s song marinated in my conscious awareness.”
Although she confirmed there was a list of alternative songs, she and producers the Duffer Brothers didn’t want to have to consider them. “I sat with my clearance coordinator, and laid out all the scripted scenes for song uses that we knew of at that point,” she said.
“Knowing the challenges, we proceeded to create elaborate scene descriptions that provided as much context as possible so that Kate and her camp would have a full understanding of the uses. When we finished, we were on edge, but excited and hopeful.”
Negotiations took longer than usual due to the number of times Running Up That Hill – subtitle A Deal With God – was set to appear. “Each of the prospective song placements in the initial scripts was tagged with the placeholder, ‘TBD Max song,’” Felder said.
Bush was sent the information via Sony Music Publishing’s Wende Crowley, who said: “Kate Bush is selective when it comes to licensing her music and because of that, we made sure to get script pages and footage for her to review so she could see exactly how the song would be used.”
Fortunately, as she recently revealed herself, Bush was already a Stranger Things fan, and Felder was given the go-ahead. Until then, there had always been the possibility that they’d have to resort to a plan B.
“I have a running expression I use when my showrunners feel strongly about a song select,” Felder said. “Which is, ‘I’m not going to sleep until I get it cleared.’” For me, as a music supervisor, I always feel an incredible responsibility to do everything in my power to ‘get it done,’ and this was no different.”
Vol. 2 of Stranger Things 4 lands next month.