Cream

The story of the Hendrix-inspired Cream classic their label boss thought was "psychedelic hogwash"

By Classic Rock Magazine Published 30 June 26

Cream's Sunshine Of Your Love was a slow-burning success, but it inspired a generation of future rockers

The story of 1966, the year that built rock

By David Sinclair Published 26 June 26

Before 1966, the blues was tired, worn out and unsexy. But then Jimmy Page, Jeff Beck, Eric Clapton, Peter Green and Jimi Hendrix created the modern guitar hero too

The best rock supergroups in history, from Cream to Velvet Revolver

By Philip Wilding, Dave Everley Published 19 May 26

Some supergroups just aren't worth the sum of their parts. These are the exceptions

Jack Bruce’s wild tales of Ginger Baker, Eric Clapton, Jimi Hendrix, Leslie West and more

By Peter Makowski Published 22 February 25

From Ginger Baker’s genius to Leslie West’s food roadie, former Cream man Jack Bruce saw it all

A beginner's guide to Jack Bruce in 10 classic tracks

By Paul Henderson Published 25 October 24

A short tribute to one of rock's all-time great bassists, Cream legend Jack Bruce

The tortured and tumultuous life of the late Ginger Baker

By Mick Wall Published 14 August 24

Driving across deserts, owning polo ponies, making and losing fortunes, influencing generations of musicians… Ginger Baker‘s story nothing was like no one else's

"There were guitar players weeping. They had to mop the floor up": How Jimi Hendrix invented everything we love

By Johnny Black Published 29 April 24

When Jimi Hendrix arrived in London he blew the minds of the British rock elite. Soon they would follow his lead and develop and explosive new form of electric blues

“I looked out the window, the sun was coming up and I started playing the riff of Sunshine Of Your Love": how Cream made Disraeli Gears in five days and changed music forever

By David Sinclair Published 21 October 23

The story behind one of the greatest rock albums of the 1960s