Keifer: Piracy is 'accepted norm'

Tom Keifer believes people need to be educated on how music piracy directly affects artists – and says illegally downloading music has become the “accepted norm”.

In an interview with American Blues Scene, Keifer says: “I think the problem is lack of revenue because of music being pirated, and that starts to reflect in the art itself. I was fortunate with Cinderella – it was a time when record companies had the money to stay with an artist for multiple albums. Because record companies don’t have as much money to put into artist development, these days they’re looking to them to come in already developed with a finished product.

“Piracy also contributes to those same artists who work their asses off to develop themselves and risk everything not really having any kind of return. Everyone deserves to be paid for their work.

“I think there’s a mindset of entitlement with a certain percentage of the population, but with others, I don’t think it’s intentionally done to harm anyone. People don’t think about it – it’s become the accepted norm.

“I don’t know how that will change. I guess through continuing to educate people and really make them realise that ultimately it affects the art and the quality of the music they’re receiving.”

Keifer’s comments come on the back of Peter Gabriel’s view that labels can work through the current industry turmoil through the generosity of fans.

The Cinderella frontman released his debut solo album The Way Life Goes in 2013 and is currently on tour across the USA.

Scott Munro
Louder e-commerce editor

Scott has spent more than 30 years in newspapers, magazines and online as an editor, production editor, sub-editor, designer, writer and reviewer. Scott joined our news desk in the summer of 2014 before moving to the e-commerce team in 2020. Scott maintains Louder’s buyer’s guides, scouts out the best deals for music fans and reviews headphones, speakers, books and more. He's written more than 11,000 articles across Louder, Classic Rock, Metal Hammer and Prog and has previous written for publications including IGN, the Sunday Mirror, Daily Record and The Herald, covering everything from daily news and weekly features, to video games, travel and whisky. Scott's favourite bands are Fields Of The Nephilim, The Cure, New Model Army, All About Eve, The Mission, Cocteau Twins, Drab Majesty, Marillion and Rush.