Twisted Sister frontman Dee Snider says the music industry needs to stop playing catchup and “create a whole new playbook” instead.
He believes it’s the only thing that hasn’t been tried as the business attempts to adjust to a world where its products have been devalued, access points have multiplied and old models can’t offer an answer.
Snider tells UCR: “I think they’ve been playing catchup for a long time. They’re constantly trying to readjust and adapt.
“I think the answer is to create a whole new playbook. Forget everything – throw it out the window and say, ‘Okay, we’re just starting out. How do we create a new industry, forgetting everything that went before?’”
He argues that executives should look at the current position of how music is transmitted, shared and promoted and “build a whole new business plan off of that.”
Clinging on to old concepts, he says, “clouds their judgement.”
He adds: “I don’t think anybody, at least that I’m aware of, has started with a blank slate. That’s really what needs to be done. Just level the fucking building and build something brand new.”