Hey Joe, where you going with my cod & chips? Unravelling the truth behind Jimi Hendrix's historic visit to a fish & chip shop in the north of England

The exterior of Marshalls Fish & Chip Shop in Tynemouth
(Image credit: Marshall's Shop: James McNair | Jimi Hendrix: Chris Walter via Getty Images| Fish & Chips: Tracey Kusiewicz/Foodie Photography via Getty Images)

You can just picture it. It’s March 10, 1967, and having played at the Club Agogo in Newcastle, Jimi Hendrix has ventured to the nearby seaside village of Tynemouth. Perhaps the young guitar god has pulled a Geordie lass who lives on the coast, or maybe his Newcastle-born manager Chas Chandler is showing him the sights. Either way, Jimi is hungry. He’s worked-up an appetite putting his Stratocaster through the Club Agogo’s plaster ceiling (actor Jimmy Nail was there and witnessed this), and, strolling along Tynemouth’s Front Street, he spots a fish & chip shop. 

It’s winter and the delicious fried food and vinegar smell is temptation enough, but when Jimi notices the shop is called Marshalls, he feels fate’s hand at his shoulder. Born James Marshall Hendrix, and a famed-user of Marshall amps, the guitarist goes inside and purchases a fish supper wrapped in newspaper, maybe a Saveloy and a pickled egg, and devours them on a nearby bench overlooking the sea. That’s the story commemorated on the blue plaque in the window of Marshalls Restaurant to this day. But did it really happen? 

The blue plaque in the window of Marshalls

(Image credit: James McNair)

Famously, The Animals’ bassist Chas Chandler had ‘discovered’ Jimi some nine months earlier while on his final US tour with the Brit Invasion band. Chandler’s Vogue model friend Linda Keith persuaded him to come see Jimi play with Jimmy James & The Blue Flames at New York City’s Cafe Wha? on 5 July, 1966. Blown away, Chandler lured Jimi to the UK that September with the promise of an introduction to Eric Clapton, and together with former Newcastle Club Agogo boss Mike Jeffery, he would mastermind Jimi’s rise to fame as leader of The Jimi Hendrix Experience.

You may like

Chas and Jimi first came to Newcastle in January 1967, around the time Jimi’s cover of Hey Joe first charted. But this was only for a heavy drinking session at the home of Chandler’s parents in the Heaton district. Locally, rumours abound that Jimi busked on nearby thoroughfare Chillingham Road that night, but like his partaking of a fish supper in Tynemouth, the story remains possible but unprovable, lost to the ravages of time.

Classic Rock approached staff members at Marshalls chippy for further information on Jimi’s blue plaque and supposed visit, but was told “You’ll have to speak to the manager and he’s not here.” Subsequent attempts to contact the shop’s owner proved fruitless, despite Classic Rock calling at the shop again and leaving a name and contact number. So if there is some kind of evidence (anecdotal or otherwise) of Jimi’s visit to Marshalls, the shop’s manager doesn’t seem particularly keen to present it.

Marshalls fish & chip shop in Tynemouth

Crowds gather outside Marshalls' fish & chip shop in Tynemouth to eat fish & chips and pay tribute to Jimi Hendrix, possibly (Image credit: James McNair)

It’s a matter of record, however, that Jimi played the New Cellar Club in South Shields on February 1, 1967, and when he returned to play Newcastle’s Club Agogo that March 10, those present included the aforementioned Jimmy Nail, future Geordie and AC/DC singer Brian Johnson, and a certain Gordon Sumner, aka Sting. 

“I must have been 14”, Sting recalled. “I’d never seen a black man before, let alone a black man who was six feet tall with an Afro haircut and a sort of 17th Century military costume.” Discombobulated and inspired in equal measure, Sting would go on to cover Jimi’s Little Wing, but sadly he didn’t accompany Jimi for fish & chips the night he saw him live. Otherwise, we might have a living witness to the purported scoff.

James McNair

James McNair grew up in East Kilbride, Scotland, lived and worked in London for 30 years, and now resides in Whitley Bay, where life is less glamorous, but also cheaper and more breathable. He has written for Classic Rock, Prog, Mojo, Q, Planet Rock, The Independent, The Idler, The Times, and The Telegraph, among other outlets. His first foray into print was a review of Yum Yum Thai restaurant in Stoke Newington, and in many ways it’s been downhill ever since. His favourite Prog bands are Focus and Pavlov’s Dog and he only ever sits down to write atop a Persian rug gifted to him by a former ELP roadie. 

Read more
Jeff Beck posing for a photograph with a guitar in 2009
“Stevie Ray Vaughan was a little worse for wear. He was eating KFC out of a box and then ate the box as well”: Jeff Beck’s wild tales of Jimmy Page, Jimi Hendrix, Eddie Van Halen and Frank Zappa
Jack Bruce posing for a photograph with a bass guitar in 2001
“I always thought that Pink Floyd were a band for people who don’t like music or rock’n’roll”: Jack Bruce’s wild tales of Ginger Baker, Eric Clapton, Jimi Hendrix, Leslie West and more
Ronnie Wood posing for a photograph on a couch in 1976
‘John Belushi always used to try to get off with my ex-wife. I’d say: ‘John, I can hear you, you fat git’”: Ronnie Wood’s wild tales of Jimi Hendrix, Keith Richards, Bob Dylan and Axl Rose
Billy Gibbons of ZZ Top posing for a photograph in 2024
“There was chicken-wire around the stage. Al Jourgensen was climbing around like a caged beast. I knew this was a guy for me”: Billy Gibbons’ wild tales of Jimi Hendrix, Keith Richards, Muddy Waters and Ministry
Andy Fairweather Low posing for a photograph in 1968
“Our manager overheard one of Pink Floyd say something about our keyboardist and he threatened to break their legs”: Andy Fairweather Low’s wild tales of Jimi Hendrix, Eric Clapton, Roger Waters and Tom Jones
The Kinks’ Dave Davies posing for a photograph in the 1960s
“It was a fantastic idea. I would have liked a ménage à trois with Brian Jones and his girlfriend”: The Kinks guitarist Dave Davies’ wild tales of Jimi Hendrix, John Lennon, Led Zeppelin and more
Latest in
Linkin Park 2024
Linkin Park launch "the best song we've ever made" Up From The Bottom
Vera Farmiga in 2021
The Conjuring star Vera Farmiga announces debut album with her heavy metal band The Yagas
'Emo' Ed Sheeran busking
Watch Ed Sheeran cover Chappell Roan's Pink Pony Club on the New York subway while disguised as an emo busker
A close-up shot of the Marshall Major IV on-ear headphones on a turquoise, blue and black background.
I’ve never seen the Marshall Major IV headphones this cheap before - get them for half price in Amazon’s big spring sale
Evanescence in 2025
Evanescence release new song Afterlife from Devil May Cry TV series soundtrack, have their next album in the works
Tony Banks
“You only have to hear the opening sweep to reach for your lighter and wave it in the air”: Tony Banks' greatest Genesis moments
Latest in Features
Tony Banks
“You only have to hear the opening sweep to reach for your lighter and wave it in the air”: Tony Banks' greatest Genesis moments
Rick Astley and Rick Wakeman
“Rick Wakeman’s solo albums were just brilliant… when I heard he was doing Henry VIII at Hampton Court Palace, I bought 12 tickets”: Prog is the reason Rick Astley became a singer
Ozzy Osbourne, Paul McCartney, Robert Plant, Jim Morrison and Joe Strummer onstage
The greatest gig I've ever seen: 24 writers pick the most memorable live show of their lives
Marillion in 1984
From debauched prog revivalists to pioneers of the internet age: The Marillion albums you should definitely listen to
Mogwai
“The concept of cool and uncool is completely gone, which is good and bad… people are unashamedly listening to Rick Astley. You’ve got to draw a line somewhere!” Mogwai and the making of prog-curious album The Bad Fire
The Mars Volta
“My totalitarian rule might not be cool, but at least we’ve made interesting records. At least we polarise people”: It took The Mars Volta three years and several arguments to make Noctourniquet