Although the Swedish faux-hippie retro rock bandwagon has become a little wearisome by now, Magnolia frontman and songwriter Ronny Eriksson has been beavering away in this idiom for nearly 20 years, gradually honing a style of his own out of the choicest 60s/70s influences (Cream, Free, Mountain, Cactus etc).
Tänk Själv is more than just another foreign-language hodgepodge of trendy cod-blues-boom shapes; Magnolia are a more versatile, imaginative and bonded unit than most, each song offering something different.
Proto-doom fuzz (Dit Vi Går), hard boogie (Mr Hårding), languid acoustic psych (Andrum), even quirky jazz fusion (Oväntat Finbesök), Magnolia glide confidently through a panoply of time-warped vibes with a rare elegance and power and a bright, sturdy sound, more reminiscent of Stone Axe or Firebird than the recent fashion parade of floppy-hatted hepcats recording through the musical equivalent of an Instagram filter.
