You can trust Louder Our experienced team has worked for some of the biggest brands in music. From testing headphones to reviewing albums, our experts aim to create reviews you can trust. Find out more about how we review.

‘Tech, tech, tech, tech, tech and roll/Expand your mind and save your soul…’ Seek Irony may wear their heart on their sleeve on the title track of debut album Tech ‘N’ Roll, but this is no blind infatuation.

The Israeli/Texan quintet have taken some care in fusing their instinctive passion for heavy rock and electronica. So there’s a controlled energy about their style that leaves space for them to add some crucially distinctive guitar-driven elements.

Their breezy, clear-headed attitude lightens the intensity of tracks such as Skin 2 Skin (extolling the virtues of a one-night stand), and although that might not endear them to the hard-core it could appeal to a less austere audience and even bring them some airplay.

New Band Of The Week: The Kenneths

Hugh Fielder has been writing about music for 47 years. Actually 58 if you include the essay he wrote about the Rolling Stones in exchange for taking time off school to see them at the Ipswich Gaumont in 1964. He was news editor of Sounds magazine from 1975 to 1992 and editor of Tower Records Top magazine from 1992 to 2001. Since then he has been freelance. He has interviewed the great, the good and the not so good and written books about some of them. His favourite possession is a piece of columnar basalt he brought back from Iceland.